Wunderkind

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Wunderkind last won the day on June 16

Wunderkind had the most liked content!

About Wunderkind

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    NetRunner

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    Female
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    On the Net
  • Interests
    painting, body painting, gaming, generally avoiding responsibility
  1. I have been using AdWords on a couple of sites for about 2 years now. I don't spend anything substantial (less than $2000 per month), but I'm making a profit. If you could give 1 tip to someone just starting with AdWords or maybe even someone that has been using it but is not getting the results they want, what would it be? My tip would be make sure you understand the importance of negative keyword lists and are constantly updating them. Understand the difference between campaign level and ad level negative keywords. Make sure you are adding your exact match keywords as negative keywords to any broad match ad groups you might be running.
  2. I think you are missing the point of who this is really targeting. This is not a product that is really targeting 1st world nations. It really is best suited for developing countries that are just starting to get online. They have no idea what hosting even is. It is to give them a simple solution to getting their business noticed online. These people are going to get preyed upon by unscrupulous web designers looking to extort them for as much money as they can. This is a simple and free alternative for businesses that do not need a lot of bells and whistles. Honestly, there is probably very little opportunity for them to bring in business online in a lot of those countries, so it is not worth investing much time or money into it yet.
  3. I know there are a lot of arguments over metrics. I don't put much stock in them, but here is what I do use them for. I use them to save myself time. If I see a page has zeroes across the board, I'm not going to waste my time investigating it any further. If I see a page has a higher PA or TF, I'll take a closer look at it then. I do not make any decisions based on the metrics on their own though. Well, sometimes if they are exceptionally high I might. Moz, for all their faults, is pretty decent at judging pages on the high end of the scale. If you see a page with a PA over 65, it is probably a solid page. As for anchor text diversity, I'm not one to really pay attention to any specific percentages. One reason is if you try to study it looking at other sites, there is no way to know what the actual percentages are anyhow. Majestic doesn't find all of a page's links. It might say one anchor's overall percentage is 20%, but in reality it might only be 2% because Majestic missed a lot of links. On the other hand, it might also be higher than that. What I do believe in is using a big variety of anchors. One reason is something I saw Mike say one time that stuck in my head. You are giving Google more LSI information about your page by using different related anchors. I don't want Google to just think my page should rank for 2-3 specific keywords. I want Google to think my page should rank for ALL related keywords. The second reason is that Google has said that something like 20% of the search queries they get on a daily basis are searches they have never seen before. The more variety I use, the better my chances of ranking pages for those unique search queries.
  4. That does look like a slap to me. Algorithmic for sure. The fact that it has bounced back almost completely to where it was tells me it is worth continuing to use. If you are concerned with it though, I would consider building a second site now. Keep them both, but have that second site in your back pocket in case Google does decide it doesn't like this site anymore. Assuming of course this is a really profitable and worthwhile site and niche in the first place.
  5. I have seen businesses build links to their Yelp, Angies List, Manta, etc. listings as well. I forget where it was that someone showed me, but when you searched for a real estate agent in this town, one real estate agent had 5 of the spots on page one. There was his website, a Yelp listing, a Facebook page, and 2 other listings. I forget which directories exactly.
  6. What about prices? What are some thoughts on price points? Of course, $299 is thought to be a better price than $300. In the customer's mind, that one dollar between the two seems like a bigger jump than just $1. But what about $289? Will the conversions improve enough over $299 to make up the difference in a situation like that? It seems like in the IM world, the number 7 is used a lot for some reason. Everything is $27 or $47 or $247. What is with the 7? Has anyone tested this?
  7. It really is nothing like Wordpress. This is not a self-hosted solution. It is a basic site builder on a domain you don't own, business.site. Your URL will end up being businessname.business.site. It is very, very limited in what you can do. Like Mike said, this is more an option for businesses in developing countries just starting to get online.
  8. I'm curious to hear about some tips and ideas people have used and tested to improve conversions. This is something I have been focusing on hard this year in my business. I always want more traffic, but why not be as efficient as possible with the traffic I get? My sites range from affiliate sales to lead generation and just about everything in between. Some basic things I have tested are color schemes, colors of buy buttons, and sizes of buy buttons. Color schemes did not really seem to play a role in conversions on my sites. I did some A/B testing with different color schemes. Nothing drastic, but things like the colors you find in headers, navigation menus, etc. None of the tests really stuck out with a clear winner. For buy buttons, variations of yellows and orange worked the best for me. They are pretty common among big retailers like Amazon. These weren't drastic differences, but in the 6-8% better conversion range. Over the life of the site, that is a big deal. I tested yellow, orange, red, blue, and green. I used some different shades of each too. Blue performed the worst, but not by a lot. I was kind of surprised by that and in my head expected red to be the worst. It was right behind the yellow and orange ones though. I played around with different sizes in buy buttons too. Nothing gigantic, but I went as big as 375 pixels wide and 100 pixels high. I went as small as 75 pixels wide and 35 pixels high. Can't really go with anything less than 35 pixels high or you start to get too small and will be looking at some really cramped text. Really did not see a difference here. I screwed up this testing though on two of my sites. On the big button I had something like "Apply now for great rates" as the text. That wouldn't fit on the smaller sized buttons, so I had to go with something like "Apply now". This added an extra variable to the whole thing. Miscommunication between me and the web designer. I'm going to try this again and use "Apply now" on both to get a more accurate result. This was the big aha moment for me. I started adding buy buttons or forms for my lead generation sites that stayed on the screen as the user scrolled. Did it for a few email capture forms too. So basically, when the person scrolls down the content, the form or button is stuck to their screen. Most are in a sidebar. A couple email captures I did in bars at the bottom of the screen. The conversion results were dramatically better from this. All of them went up. A few saw conversions improve by almost 40%. Some were more mild in the 10% range. I noticed that the milder improvements were also generally attached to higher ticket items or lead generation forms that were a little tougher sale (think something like "put your number here now and we will call you" versus just adding a name and email address). I am totally sold on the sticky call to action thing now. I should add that all of the sticky conversion tabs and buttons were added to sites between 37 and 46 days ago. I'm comparing them to conversion data over the previous year, and I do not have them running A/B tests. It is possible I just hit a string of great luck, but there is enough data there across multiple sites, many in totally unrelated niches, that I feel confident in the results. Maybe they will cool off a bit, but I'm still sold on what I am seeing. Curious to hear other conversion tips and ideas people have tried and tested.
  9. Lowes has outdoor furniture, wood, power tools, plants, gardening, grills, lighting, bathrooms, kitchen appliances... They rank well locally. There are car dealerships that sell 4 different makes of cars, do collision repair, auto maintenance, and financing... Some law firms handle elder care, estate planning, criminal defense, and civil cases... and rank well for all of them. I don't think you have to worry about going too broad.
  10. The 4K worked. It just wasn't compatible with his 2003 version of Photoshop. So no, he didn't get scammed.
  11. Looks interesting, but considering that the blog is still hacked 5 days later I'd be a bit worried about how serious they are about their business.
  12. Really all you have to do is look at some of the most popular sites on the internet. Most of them "fail" Google's Pagespeed Insights Tool miserably and still rank fantastically. All faster pages mean is it costs Google less resources to crawl them. It's all about their bottom line really.
  13. I wouldn't say it is frowned upon, just not very useful. I'd direct that energy at something with a better return.
  14. Instead of adding that code or searching for a sentence in the content of a page, isn't it easier to just check the cache date in Google? The code makes sense if you are checking 50 pages at a time. I get that. But for just a few pages, why not just check the cache?
  15. How many times do we need to hear this story? Yes, you bought a computer that you didn't like the way Photoshop's menus looked on it. That's on you. It has nothing to do with this thread. You didn't get scammed or ripped off.