Ryan_132

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  1. MOZ Local

    I was just asked about using Moz local, I wasn't really sure what to say about it. It seems pretty cheap, is it any good?
  2. Could Twitter be dying?

    I can see why twitters popularity is on the decline, a lot of people I know have deleted their accounts and don't care too much for it anymore. Snapchat and Instagram are the go to apps, for my age group at least. I think twitter is making some good business moves though, like this past season they started to stream certain NFL games live. That definitely brought me there and the live sports games work hand in hand with the platform. I always wondered how twitter ads perform. I've only heard a few people even talk about them. Lol and I always wondered how good the ROI can be from paying someone like Lebron James 140,000 for a single tweet.
  3. Earlier today I started to look for directories for a b2b company. The first thing I did was look at some competitors and I compiled a list of directories where they were listed. Some directories that our competitors have ask for reciprocal links, which I know is not a good sign. A few are asking for payment ranging from $10 to $300 (either annually or a one time fee). I guess my main question is how do I tell what a quality directory is and is it a common practice to pay for submission to directories? I'm guessing the answer is yes, but how do I decide that directory A is worth paying X. Right now all I am looking at is the amount of links, broken links, and the moz bar metrics. Also, how many should I take my time submitting to?
  4. Organizing your AdWords ad groups

    Yeah the guy that set up a campaign before me was using a ton of modified broad matches. I definitely agree that I need to start using exact match more for this campaign, that should help. As far as having two ads running, I definitely haven't made the ads different enough and I haven't waited long enough to switch them. Thanks again for the tips, definitely should help put this campaign in the right direction.
  5. Organizing your AdWords ad groups

    Thanks for all the information, much appreciated! Right now our campaign Avg position is 2.5, I wonder if decreasing the bids will work for me... definitely worth it to look at the data and see if I can see any trends. We have the display URL's set up to the keywords. As far as the keywords in the title go, we are using a lot of keyword insertion {keyword}. It seems to bring higher CTR's, but I definitely haven't tested it out for long enough yet with this campaign. I think I need to spend some more looking into that. I really like your example of how compliance is a big thing in that particular industry. I have a weekly meeting with the owner tomorrow morning and I really think I need to ask a question like that. Maybe something like what is most important to the customers in his industry. Right now I'm running generic copy like Best Quality, Value, & Service. That's just what they seem to advertise on their website... I know it could be a lot better. Another thing that I wanted to mention is that he is running a 30% discount. I always try to highlight that in the ad copy somehow, I think that is valuable. But then again, I don't really know the industry maybe I should take that out maybe it shows a sign of low quality. Just one of the theories I have. Anyways, the industry is Industrial Gaskets - specifically for businesses in chemical, pharmaceuticals, energy, food, etc. One problem that I am running into is how hard it is to strain out the consumer traffic. It seems like there are literally gaskets for everything imaginable. I went in and proactively added a ton of negative kw's and I changed most of the match types to phrase match. It has definitely helped, most of the search terms we get now don't really seem all that irrelevant, but we still are getting very low conversion rates. I guess I need to find a way to really differentiate the ad copy and make sure the people understand that it is a B2B company, and find some specifications or something to put in my ad copy that only people searching for b2b industrial gaskets will understand and desire. Sorry for the long ass reply, haha but if you have any additional thoughts or anything I would really enjoy hearing them.
  6. Organizing your AdWords ad groups

    I also recently started working on someone's AdWords account that was a complete mess! This one Ad Group had over 700 keywords, no joke. It also contained a lot of different match types (modified broad, exact, and phrase match). Funny thing is they paid a so-called top rated "AdWords Expert" $30/hr to create this campaign. Anyways I ended up creating a whole new campaign with multiple ad groups, it's been driving a lot more relevant leads but I am still not satisfied with the campaign one bit. The quality score on a lot of my keywords is only 6/10, apparently due to a lower than expected CTR. I guess I am just going to keep using the peel & stick until I can get a higher CTR, I also will try to add the site link extensions which hopefully will help. I think one of the biggest problems with the campaign is that it's a B2B campaign and the client is not giving me the proper time/information to truly 100% understand the different products, what the benefits are. what their USP is. etc. Pretty frustrating, but he is a very busy guy. Then again I may be completely off on the ad copy, I started to look at competitors ads which helped a little bit. Anyways, do you have any specific AdWords tips for b2b clients? Thanks, Ryan