dons

SSL and Ranking Boost

12 posts in this topic

Hi Guys,

 

Just wondering if anyone is experiencing any ranking increases in sites with an SSL certificate since penguin 4.0?

 

I know that Google has stated that sites with an SSL certificate would receive a slight ranking boost and I am seeing a drop with one of my clients who does not have the certificate on the domain. It is only on the shopping cart.

 

This site has other issues, such as a negative SEO attack and lost link citations as well. But all the top results but one now have an https URL.

 

Thanks!

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Technically, Google just said they were using it as a ranking signal. They did not say sites would get a boost for having SSL.

 

Every public and private test I have seen run with implementing an SSL certificate has shown zero ranking boost. None of them are done inside a vacuum of course, so there could be other factors at play. However, I have seen about 10 of them, and none had any positive results. Some even lost a few spots.

 

If it is providing any value for rankings, it is minimal at best.

dons, Khemosabi, Chase26 and 1 other like this

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Thanks Mike,

 

The whole notion of it does not make sense, there are so many service industry sites that do not make transactions on the site.

 

Funny thing though, I was on hold at Godaddy this week and they were pushing  SSL hard. 

 

I bet people are jumping on it. Kinda shitty of them.

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Like Mike, I've been through around 5-10 conversions. Cause I like to test every time I do one. I ran ranking reports before the change was made. I've seen no changes in rankings that I could attribute to going https other than one site dropping.

I did however learn that not all https redirects are done properly and need to be tested after implementation. I actually caught one of mine making 3 jumps in the process, it lost 17 positions overnight for it's primary key  phrase. Had to call the hosting company that set it up for me and bust their balls over it. Got it straightened out and 24 hours later the site ranked right back where it was.

Don't just have your host set it up and just assume that they've done it correctly or that you have a good certificate. They're not all created equally. I recommend these tools to check to see that it's configured and working properly.

https://www.ssllabs.com/

http://redirectdetective.com/

 

Mike Friedman, dons and Chase26 like this

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I recently changed one of my sites to SSL... It was an eCommerce site that I had the SSL on the shopping cart area and just went ahead and added it to the rest of the site.

Absolutely no ranking change. 

dons and Chase26 like this

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I just added SSL to one of my sites couple weeks back, not noticed any difference to this point but did it really to see whether it would have any difference on conversions by maybe adding a bit of "trust factor" but haven't noticed any benefit. Also I have another far more profitable site I want to add it on but not having gone from http to https before I thought I'd use the first one just to get my feet wet.

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I also haven't noticed anything. If I remember right, didn't Google rescind their "preference" for SSL sites? I swear I read an article about it just a couple weeks ago, but can't seem to find it now. I thought though that they basically "thought" it would be a good idea to give SSL a slight preference, but then didn't really seem to work in practice because a lot of relevant sites didn't have the SSL, and so it didn't make sense to ding them because of their relevancy and traffic and so on.

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1 hour ago, Search Spartan said:

I also haven't noticed anything. If I remember right, didn't Google rescind their "preference" for SSL sites? I swear I read an article about it just a couple weeks ago, but can't seem to find it now. I thought though that they basically "thought" it would be a good idea to give SSL a slight preference, but then didn't really seem to work in practice because a lot of relevant sites didn't have the SSL, and so it didn't make sense to ding them because of their relevancy and traffic and so on.

All Google ever said was that it was now a ranking signal. They use over 400 ranking signals. They never said it was a significant ranking signal or sites that did not use SSL would get dinged. 

Then everyone went SSL crazy.

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Add another one to the list. I changed a site over to HTTPS two months ago (for legit reasons, not some Google BS). It has had a net zero impact on rankings. A few keywords have actually slipped a spot or two, but that could be anything really.

Mike Friedman likes this

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I have actually noticed a drop in rankings and traffic on a couple of occasions when I changed a site to HTTPS even after doing proper redirection. Though the drop is temporary and seems to come back to normal levels within a few weeks.

Mike Friedman likes this

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2 hours ago, Mindsnoop Marketing said:

I have actually noticed a drop in rankings and traffic on a couple of occasions when I changed a site to HTTPS even after doing proper redirection. Though the drop is temporary and seems to come back to normal levels within a few weeks.

This is to be expected - https is actually different from http and explains the temporary drop and return to normalcy. Search engines need time to process the change, especially if the redirect is permanent. It's like a mini-dance to reposition the pages properly after making the change. 

Mike Friedman likes this

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