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ShayR

30 Day Challenge - January 2017 - Product Creation

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This will start on January 1st (or 2nd, whatevs. ;) ).

January's 30 Day Challenge will be a Product Creation Challenge. It can be a PDF, physical book, e-book, videos, or whatever you'd like. 

It can be something for sale, or it can be a freebie to build a list.

I'm going to post my thoughts/mind-map-ish-type stuff/process, and I encourage you to do the same. I'll also be posting how much time I put into the project. Be sure to schedule Rest Days (I try to have at least 4 in a month.)

Now, to give you a hint about what you might want to create, here is a peek at February's Challenge: networking.

So, you might create a product and then use February to find affiliates.

Or you might create a book to use as a door opener for small businesses.

Or you might look for a freebie that other people can give away to their list to help you build yours.

I'm looking forward to seeing what you all do. :) 

Edited by ShayR
More details. My brain is tired.
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My product is a Hotsheet. (Big surprise. 😆) 

I'm running a case study in the 30 days, keeping track of my results. 

It's for people who are looking to write for local businesses as a freelancer. :)

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I'm torn between two right now. I've been putting together some content for a basic Google Analytics overview. There is some basic functionality in GA that I have found a lot of people are not aware of or not using. Even simple things like setting up goals to track. It would be either a PDF or a series of videos... or maybe a little of both.

Second idea I have had in my mind for 2 years. I was originally going to put together a course on Google AdWords. I backed out of it, mostly because they keep changing things constantly. I was putting together videos, but they would be quickly outdated because of the constant changes and updates to the interface alone, much less the features they keep adding. A smaller idea was putting together a list of ways to make an AdWords campaign more efficient. There are some common errors that many people running campaigns make and some tactics and strategies they could be using to cut costs while boosting conversions. 

I like the second idea better, but even with all of the material I have already, I feel like it might be bigger than a 30-day project.

Ugh, the agony of committing to something. Lol

 

 

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Honestly out of those two I would think there would be more demand for the PPC one, but target it to small business owners. I didn't do my homework on this, just making a suggestion.

But I've encountered multiple small businesses that should be doing PPC but they are not, simply because they are too busy to try to learn the ropes.

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24 minutes ago, mki said:

Honestly out of those two I would think there would be more demand for the PPC one, but target it to small business owners. I didn't do my homework on this, just making a suggestion.

But I've encountered multiple small businesses that should be doing PPC but they are not, simply because they are too busy to try to learn the ropes.

 

Yes it would primarily be targeted at business owners as a lead generation tool to get PPC clients. It would also benefit IM'ers though too.

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5 hours ago, Mike Friedman said:

a course on Google AdWords.

Those top two spots of a Google search are still advertisements, right?  I would be interested in knowing how to buy those, if it can be explained in a way I could understand...  I have some AdWord books I bought from Barnes & Nobles a few years ago but they seem complicated (and certainly out-dated!)

...I keep saying I'm going to learn all the technical stuff... But then it turns out to be work, my eyes glaze over, and I just pay someone else to do it!  :rolleyes:

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On 1/6/2017 at 2:31 PM, Mike Friedman said:

Of course everyone votes for the more difficult one. ;)

That is actually where I was leaning too.

Of course! :D 

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My update:

Honestly, between this cold I am fighting and just trying to adjust to a few things in life, I haven't made much progress. I have notes, but nothing written (typed) for the project itself.

I find this to be a problem (not really the right word) for me: so much of what I want to write is in my head. It doesn't take me long to write it out, but I do a lot of thinking beforehand. TBH, I probably won't actually write anything until the last few days. Most of what I'll be doing is the case study action part, keeping notes, then typing everything up in the last few days of the Challenge.

Not very exciting, I know. :D 

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I am going against the consensus. I'm writing a quick tip sheet about citations and local SEO.

Part of my plan for 2017 was to redesign, re-imagine, clean out, and combine my old blog TheSEOPub.com with my business website TheSEOPub.net. They both were ugly as hell and in need of a makeover, and I decided to just throw them into one site at TheSEOPub.com. I'm on my 3rd attempt.

So despite the value the AdWords idea might have, the local SEO guide is going to be a better lead generator for this site right now and is something I can implement right away. I will come back to the AdWords project though.

I have a couple of pages written so far. Hoping to have it done in the next week, and then start sprucing it up with some graphics and maybe real-life examples and tie-ins.

Cannot believe half the month is over already.

 

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On 1/16/2017 at 3:33 PM, Mike Friedman said:

I am going against the consensus. I'm writing a quick tip sheet about citations and local SEO.

Part of my plan for 2017 was to redesign, re-imagine, clean out, and combine my old blog TheSEOPub.com with my business website TheSEOPub.net. They both were ugly as hell and in need of a makeover, and I decided to just throw them into one site at TheSEOPub.com. I'm on my 3rd attempt.

So despite the value the AdWords idea might have, the local SEO guide is going to be a better lead generator for this site right now and is something I can implement right away. I will come back to the AdWords project though.

I have a couple of pages written so far. Hoping to have it done in the next week, and then start sprucing it up with some graphics and maybe real-life examples and tie-ins.

Cannot believe half the month is over already.

 

Love the local SEO guide idea. And having a quick project isn't a bad idea. :)

I can't believe it's halfway into January, either. Time is flying by. :huh:

I'm making slow progress on my Hotsheet. Stupid RL issues keep getting in the way. :angry:

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I always love case studies. I always think they are going to go one way, and my predictions are sometimes off. :D

Getting into the final days of the Case Study part, then working on writing everything up. Exciting! :) 

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