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  1. Yesterday
  2. Mike Friedman

    Negative Local SEO - This is real and happening!

    Update on this. I spot checked a few keywords about 90 minutes after fixing this on my GMB page and found my listing back at the top. I thought it would probably return pretty fast. Didn't expect it that fast.
  3. So just an update on this... there is nothing you can do to resolve it. Straight from Google themselves. https://support.google.com/a/answer/53340?hl=en What we are going to do as a workaround is to just setup redirects. So using something like somedomain.com/mail or mail.somedomain.com (if we use a subdomain) will just redirect the user to the ugly looking Google URL. I don't think users are going to care. Some won't even notice. We might take the extra step to mask the URLs. Not sure. It's not ideal, but it's practical and will work.
  4. I know I don't post much here. I typically lurk in the background and just make sure the place doesn't catch on fire (Mike's words). However, I'm banging my head against the wall on this one. So I'm setting up Google Suite for a business. I want to use custom URLs for the common applications for employees to login. Instead of some ugly URL for email, for example, I want to be able to use mail.somedomain.com and calendar.somedomain.com for the calendar. Get this shit though. If you are using an SSL certificate... you know those things that Google flipped out about and made everyone migrate to... you can't do it (unless there is some magic fucking trick to make it happen I am not aware of). That's right. The redirect from HTTP to HTTPS mucks it all up. Unreal. EDIT: Damnit. See I was so ticked off I forgot to ask my question. Does anyone know if I can add a second domain and run everything through that? I.E. If the business is somedomain.com, can I setup somedomain.net and verify it, use mail.somedomain.net for users to login at, but have the somedomain.com email run through there? Just would like to know before I put in the effort of tossing a new domain on a host, getting the nameservers set up, verifying it, and then finding out it doesn't work. Thanks
  5. Guys and Gals, be on the lookout for this. https://www.localsearchforum.com/threads/guard-against-opening-date-negative-seo.53699/ Someone did it to my business, The SEO Pub. Changed the opening date to January 2020, and now I am not showing up in local rankings. Must have just happened too because I logged in about 3 days ago. Also happened to two clients, but their rankings were not impacted. Guess I caught it faster. It's insane that Google allows users to submit edits like this for a GMB listing that is actively managed, and apparently word is spreading. Be diligent with your own sites and those of clients. Log in daily.
  6. Last week
  7. There's a tool called nimbus capture that will take a complete screenshot of a website. Then just reproduce the site from the image as close as you desire. Remember: reproducing something isn't copyright infringement, but stealing the actual code is, as far as I know.
  8. As an affiliate I start with the offer. So I login to say ShareASale, realizes there's a bunch of companies trying to sell mattresses, see commission rates of 5-7% per sale or a flat 50$ per sale. So the what is mattresses, the next part is the who so I start thinking about the target audience which is likely to be older people or people with neck/back/sleeping problems. Now here's where two problems come in, I need to figure out how I am going to get traffic and how the targeting is going to be setup. So just as a quick example I head over to Bing and toss [mattress] in and I see about 300k average US searches a month and a $2.81 suggested bid, which is perfect. Now I already know there's way more than enough search volume and it's competitive since the bid isn't something like $.25. There's more parts to this, since I know that a mattress is typically something people put some time into thinking about before they buy, I need to get them on to a email list and since I have zero campaign data, I'm going to assume that running head first into the main keyword is campaign suicide. I need an angle and a region. From experience, I know that AU traffic is cheaper than US/EU traffic and I need an offer that will convert in the AU. I kind of got stuck in this thought experiment with the AU issue, so I'll go back to the US as none of the offers I looked at ship internationally. Looking at the nectarsleep.com shipping FAQ, I notice there's an extra 150$ shipping fee to Alaska/Hawaii. That's important. So I now know that if I am going to run ads into those states, I need to segment the campaign. So where I'm currently at: (Need 5ws, an angle and a problem.) Who: older people with neck/back/sleeping problems What: Mattresses How: Bing PPC Where: 48 US States When: Have to test that on the email list, they may happily click affiliate links in the first piece of content I send to them or I may have to warm them up with a bunch of emails that link to content without any affiliate links. Problem: This is way too vague and the user flow makes no sense. A person who has sleeping problems is probably not going to type "mattress" into Bing, click an ad, come to my landing page, and enter their email address to get a free guide on how a mattress can solve their sleeping issues. The search query was an object, not a problem. This wouldn't be an issue if I sold mattresses, but I don't, I'm an affiliate. Angle: None yet. So looking through the keywords in the planner: I see " best mattress back pain " which has a monthly vol (in Bing) of ~50k searches monthly and a $1.22 suggested bid. So that's perfect, that's reasonable volume for Bing and the search intent is extremely high. I know exactly what they are looking for and I know their problem. Tip: I usually start at the suggested bid, allow Bing to get some data on my ad, then after say 25 clicks, I turn the bid down. All internet advertising is calculated based upon ad quality scores on a CPM basis, not per click. So if you start low then dial the spend up, your QS or your earnings to Bing on a CPM basis, will likely be low, so the ad will slow less frequently/in a lower position. So with this new keyword I can do two things: Make a landing page, with an opt in form for a guide for people who have sleeping problems due to back pain, and an email sequence that links to content (in the content there's affiliate links.) This is all clearly ethical and my ESP won't care since all I'm doing is linking to free information and that information (on my website) has affiliate links. Bing will likely approve this ad but Google may not. In Google you would need a cross comparison table with aggregated reviews and have to link to the offers for the mattresses. A form for the email list could be on the LP but with Google, they won't typically approve ads when the search intent doesn't mesh perfectly (since they're searching for "best mattresses :anything:" the page the user lands on should be a page with mattresses.) The last thing is the angle and it just has to be tested out. Maybe millions of people just don't know, or there's actually a way to hack your sleep, or maybe bad sleep is making you fat... There's so much to test here as each different angle is going to have different target keywords. Now as I'm testing things, if I start to realize that I have a lot of content that I could turn into a blog, I do that and get some decent links to the site so I get even more leads from free organic traffic. For this topic, I would just do guest posting to get say ~5 quality links to the site, since this isn't really an SEO project. The target keywords should be extremely easy and Google should return less than 20 results when I search intitle:"the keyword" with Google set to display 100 results at a time. The search volume for these keywords isn't that important, so keywords with ~100 searches a month are fine, since I'm just recycling content anyways. Once the paid Bing ads campaign works (30 day ad spend + other costs <= 30 day revenue, which works since the users will be getting emails for a year+), I'll grind out GDN placements (see what Google Ads suggests then visit each one) then pick extremely relevant placements and create ads, a tip there would be that you can target specific URLs as long as they run Google Adsense. I'll also try ads on YT videos; tip there would be just to search YouTube and not use the placements Google Ads recommends. I'll also try transplanting the Bing campaign to Google search ads but from personal experience, this has to be working extremely well for that to pan out. I do see an affiliate ( top5-mattresses com ) running ads in the SERP but from experience; I have no idea how those sites make money (TrafficPoint has a ton of those top blank sites) since the suggested big is like 7$ a click, so they're likely getting private deals that they setup, or got pay bumps by the vendor/network. Tip to save money: you do not need landing page creator software or a tracker. It's a lot more work but you can just use bootstrap and create static html pages, then tweak their filenames and Google analytics goals to do segmentation/testing. The only goal conversions you care about are the opt in conversion rate (easily tracked with a GA goal), and once they opt in, you are the traffic source. So to suggest that certain keywords perform better than others: the users aren't searching anymore, they are opening your emails, you can track all of that stuff on your end with your ESP + GA. Example how-to-sleep-better-kw1.html, how-to-sleep-better-kw2.html, how-to-sleep-better-kw3.html. That might seem like a lot of extra work but click funnels is 100-300 a month and voluum is 300+ a month, so that's $4,800 a year saved by copy/pasting/renaming some files and modifying a free landing page in sublime text for each test. https://startbootstrap.com/template-categories/landing-pages/
  9. Chase26

    Avoid Yelp PPC ads

    +1 to all of this. I do not understand the fascination of Yelp. It provides nothing that a Google search doesn't provide.
  10. I constantly see people blindly stating that in terms of SEO, "content is king". Not that content is important mind you. No, these people are saying that content is the most important thing in rankings. I saw a few arguments in Facebook groups and one on Reddit about this over the weekend (I think that one involved @Mike Friedman). They all turn out the same way. When asked to provide solid evidence, i.e. an example of a page ranking for a difficult keyword with little links behind it, they always just resort to name calling or saying that everyone is a noob. If content is so obviously the most important ranking factor, why cannot they not provide one single example? (That's a rhetorical question, by the way.) I can show examples all day long of the importance of links.
  11. Earlier
  12. TheDarkestKnight

    Avoid Yelp PPC ads

    For some reason on the West Coast people swear by Yelp. Everywhere else people just seem to swear at Yelp. They are becoming a lot like the BBB it seems.
  13. TheDarkestKnight

    WP 5.0 Release is Thursday

    And speaking of losing market share, everywhere I look I see posts about people running away from Yoast. 😁
  14. TheDarkestKnight

    WP 5.0 Release is Thursday

    I finally decided to give Gutenberg a shot on a dummy site I have to play around with. What a shit show. It is just awful to work with. Kept getting weird errors popping up when I would try to go into the HTML code. It's clunky and the features are just not worth the effort. I understand that they are probably losing some market share to Wix and some of these other drag and drop website builders that are advertising all over the place. They should have partnered with one of the existing page builders instead. I am sure it will get better over time, but this is just bad. Browsing around on different forums and Reddits, I do not think I have seen one positive comment about Gutenberg. For any gamers out there, this reminds me of the Fallout 76 launch. They put a demo out there early. People played it and hated it. The developers said, "Tough shit. We're launching anyhow."
  15. Mike Friedman

    Avoid Yelp PPC ads

    I got a call about a month ago from Yelp to try to get me to advertise with them. I get these calls all the time and finally figured, what the hell. I'll give it a try. The reason I had always avoided it is because I don't believe that business owners are searching for search engine marketing agencies on Yelp. I've been on there and ranked very high for years and my page gets viewed about once every two months. It's a total waste. But I figured I would see what happens. Well, one thing you should be very aware of is Yelp's "daily budget" is not daily at all. What you really are setting is a monthly budget that Yelp will spend with no limitations. You cannot set a max CPC. So for example, if you choose a daily budget of $15/day, what you really are telling Yelp is that they have permission to spend $450 this month any way they want to. And it could all get spent in just a few days. It's not very clear in the description when you select this. I paid $173 for 2 clicks before I caught it and turned it off. One of those clicks did generate a "lead"... from someone looking for a paper printer. 🤬 Now, their advertising might work well for other lines of services. Just be aware of how their daily budget works before you start and watch it like a hawk if you decide to use it.
  16. Princess Balestra

    Brainstorming Niche research

    My stylist is kinda Heavy Dooty Vomit Gal rn. But srsly ... pick mebbe Twitter an' see what is trendin' Then feed the results to other social media.
  17. Mike Friedman

    Brainstorming Niche research

    A couple of things I like to do: I'll go to a local bookstore and start browsing magazines. See what is being advertised. What is being talked about? Is there anything I am seeing over and over again (other than weight loss). Spend an hour or two going through Facebook and Twitter. See what other people are advertising. Do some searches related to anything that catches my eye and see what other related products or opportunities I come across. Go sit at a public place and just watch people. (If I paid attention to this one a few years ago when I was on Ellis Island I could have gotten in on the selfie stick craze early.) I'll go sit at a Starbucks sometimes and do this. Watch the news or listen to talk radio. See what kind of problems and issues people are talking about. Right now privacy is a big hot button in the news. That could lead to all sorts of ideas such as VPNs.
  18. Hi All, Can anyone suggest a method to brainstorm potential niches? I'm looking to start with a blank page and try and find myself a number of potential niches that I could target. Any help or pointers would be gratefully accepted.
  19. ThomasBelknap

    Happy Holidays Everyone!

    I plan on working through the holidays and just drink all of 2019 to make up for it. In any case, I hope all had a great time with loved ones and even the unloved ones. haha Thomas
  20. ThomasBelknap

    Need some fresh eyes on a sales page.

    Thanks JD! I appreciate that. I'll definitely look at making the main page more about the pain points and how to soothe that burning pain (like syphilis). haha I'm going to break off the features onto a totally different page this week. That way the main sales page isn't trying to do everything. I also expect most of the selling to be done before they get to the sales page. This thing does so much that I should be able to put out a lot of content/videos. I was thinking of mimicking some of those youtube channels that go through productivity apps and do reviews or how to's. Then show how my program can automate the app towards the end. Something I will play around with when time permits. Hopefully I can get back to the sales page this week. I'll post an update when I can. Thomas
  21. I don't know about Rand specifically, but Distilled has always dipped into the blackhat area.
  22. I can't find the Tweet but I swear Rand Fishkin was asking about this on Twitter, which begs the question "Is Rand Fiskin a Blackhat SEO now?"
  23. Dan Riffle

    Happy Holidays Everyone!

    Back at ya, big guy!
  24. Reported by Barry at SERoundTable Not sure how they are going to enforce this one other than the cases where it's in the ToS or published somewhere else on the website. However, this is a nice tool for SEOs when you come across those clients whose web designer required them in their contract to link to them. I've had a couple of those cases. Now you can use this and tell the web designer that you will gladly forward a copy of that contract to Google.
  25. Be safe. Have fun. Eat. Drink. And be merry. Then it's time to gear up for 2019.
  26. Mike Friedman

    WP 5.0 Release is Thursday

    I'm sure there are a lot of people that like it and are finding creative ways to use it. For the most part though, the reception to the new editor has been awful. I have not tried it myself, but people are not happy with it. I bet it has been a nice boon for business for established page builders like Elementor and Beaver Builder.
  27. Support for the classic editor was changed from "until 2022" to " and will be fully supported and maintained until at least 2022, or as long as is necessary. " It seems they got the memo that people who built sites on the classic editor don't like change for the sake of change.
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