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Mike Friedman

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Mike Friedman last won the day on October 5

Mike Friedman had the most liked content!

About Mike Friedman

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    http://spartanmarketingacademy.com/
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    the-seo-pub

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  1. Mike Friedman

    It's time to dump Yoast

    I can't think of any. It's basically the same thing. I use GTM for schema and json.
  2. Mike Friedman

    Moz Acquires STAT

    I saw this yesterday. https://www.businesswire.com/news/home/20181010005457/en/Moz-Acquires-STAT-Search-Analytics Does anyone use STAT? I've never looked at them. Moz has long been passed by SEMrush, Ahrefs, Majestic, and just about any other tool on the planet. The new boss is certainly trying to keep Moz relevant. Good for STAT though. They have not been on the market very long and likely got a very fat payday.
  3. Mike Friedman

    Google+ Shutting Down

    Truthfully, it was basically shut down a couple of years ago when they disbanded the team and fired the guy in charge of it. It's just been limping along since then. I would just like my apology now from all those assclowns who said I was crazy to not make Google+ a big priority when it launched and who cried that it was going to be something huge I would miss out on. Some even went as far to claim it would kill Facebook, despite some of us pointing out all of Google's previous failures to get into the social space. 🤣
  4. Mike Friedman

    google web sites / keywords

    Don't do the GMB website thing. That was a feature they added mostly for developing countries where businesses may find it difficult to afford hosting and web design. It's useless for anyone that has a website. As for the Analytics thing, Google does not show keyword data in Analytics, or very, very limited keyword data. They do show it in Search Console, which you can link to Analytics.
  5. Mike Friedman

    It's time to dump Yoast

    Sorry to hear you were one of the ones impacted.
  6. By default, the new update is going to stick with the old editor. As long as you don't activate Gutenberg, everyone should be fine.
  7. I saw a couple of videos from people who had installed the Gutenberg plugin that is available. Man does it look terrible. Clunky. Slow. Not very user friendly. If you want a site builder, go with Elementor or Divi and don't look back.
  8. Mike Friedman

    Silo structure and Url structure

    There is a couple of ways you can do this. Obviously, the city pages are already going to link to the home page, services, and back to the starting location page through the navigation. You could just leave it like that and you would be fine. You could link the city pages back to the state page with a "Search for plumbers in other cities/towns in [Insert State Link Here]" type of comment. The other option would be to link to all of the other cities in the state on the city page. This is kind of what Craigslist does. If you go to Craigslist and select your town, you will see a list of other nearby towns to the right you can select. So you could make a column in the sidebar or put something in the body under your main content that says something like "Search for plumbers throughout Pennsylvania" and then it lists all the other cities in the state. I would probably go with option 2 or a hybrid of 2 and 3. Option 2 makes sure any links the city pages acquire are helping to rank the state page which then flows into the city pages. Option 3 potentially helps the city pages a little more, but if you have a state with 85 towns listed that gets a little messy and really splits up the linkjuice from the individual city pages. For a hybrid, you could do option 2 and then include 7-8 of the most popular cities in that state as well.
  9. Mike Friedman

    It's time to dump Yoast

    I saw some chatter in a couple of groups today that Yoast may have done this again with a recent update. This time it was impacting galleries and a few other things. Probably not as far-reaching of an issue as most sites don't use galleries, but you would think they would have learned.
  10. Mike Friedman

    Google moves posts to bottom of listings

    If you are not familiar with it, Google has a feature where you can make short posts to your GMB listing and it would show up in the knowledge panel to the right for brand related searches. Now and then I saw them show up in other local searches as well. I have been using them the past few months for a few clients and they have been surprisingly effective attention grabbers. I think a lot of it came down to the images we used. Now Google has moved them to the bottom of the knowledge panel listing on brand searches, where before they would appear right below the address. I noticed it last week when I was making a couple of posts for clients. I'm not sure if it is a test or permanent. Google has not said anything about it yet that I can find. Could mean it is another idea they came out with and shortly after are going to axe.
  11. Mike Friedman

    I think I broke GTMetrix

    Ummm.... what?
  12. Mike Friedman

    It's time to dump Yoast

    If you are managing more than 1 site, it is A LOT more expensive. For 5 sites, it is $199/year. That is ridiculous considering it doesn't really provide anything that other plugins are offering.
  13. Mike Friedman

    It's time to dump Yoast

    So over the past week I have been working on moving every site I own and every client site I work with that runs on Wordpress away from Yoast. Many of you know the story about the glitch they had this summer with their update in May. It caused many sites to tank. I had two clients impacted by it, but fortunately not drastically. That's not the worst part of the story. The worst part was that several people brought the issue to their attention fairly quickly. They waited almost 3 months to acknowledge the problem and put a fix out for it along with a half-hearted apology. That's just not acceptable. A few people have asked me for alternatives to Yoast. I've tried a few of the other plugins and the one I am moving to is SEO Press (not to be confused with SEO Pressor). There is a free version, but I'm using the paid version, which is $39/yr for unlimited sites. If I had to pick a second option, it would probably be the All-in-One SEO plugin, but I really do not care for their interface at all. SEO Press doesn't have all the green buttons that Yoast does on individual posts, but I do not use those anyhow. It has everything else I need and would recommend.
  14. Mike Friedman

    OMG. Can Google please stop changing shit?

    Hey Blaine. Long time, no see. Welcome back. I have the same issue. I've been on calls with clients and feel borderline incompetent because it takes me a moment to figure out how to get to what I want. I'm sure at least one of them has questioned if I even work with AdWords. Lol. I guess it will get better over time. Hope business is going well.
  15. Mike Friedman

    Stupid Buzzwords

    I can't believe I forgot the biggest one that keeps popping up recently... E-A-T.
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