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Mike Friedman

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Everything posted by Mike Friedman

  1. I wouldn't try circumventing Zillow's rules. If Zillow caught that, they might think you are trying to post fake reviews. I'm not sure what action they would take, but other similar platforms will typically remove ALL reviews and/or ban the person completely. You don't want to get your client removed from Zillow. Honestly, I would bet a lot of home buyers and sellers already have accounts on Zillow. Not all of them, but I bet a lot do. You have to sign up to get alerts and use different features. The whole "clients don't want to sign up" thing sounds like an excuse from the agent for being afraid to ask for the reviews. On top of that, both Realtor and Zillow let you sign in with your Gmail account, which many people have these days. There is basically zero effort in creating an account. It's already done. It's literally a one-click sign up. And if you know they have a Gmail account, you can also encourage them to leave a review on GMB. If they don't have a Gmail account, they can do the same thing with a Facebook account, which pretty much everyone has. Roughly 90% of the closings I have been to have had a lot of down time. They never start on time. There is always a few minutes where someone needs to go make a copy of something or whatever. If the real estate agent is sitting there with them, that would be the perfect time to ask. They can do it right on their cell phone. If not then, I would send a follow up email a few days after closing. It should be personalized. Not some boring template. Then at the end it can have standard copy that talks about the importance of reviews and the appropriate links.
  2. Steven W. I believe is who you were referring to.
  3. I was reading some about this story and what I cannot figure out is how Harry Markopolos and his team got their information. They are not part of an official government organization, so they don't have subpoena power. How did they piece this together and nobody else did? I don't really want to go through the 175-page report to figure it out. The guy was right about Madoff, so he certainly has some credibility.
  4. Kind of depends on the niche, but in some you can find influencers and follow them on social media. A lot of times they will get a heads up from companies releasing something new and sometimes will even get the product before launch to review. An example would be in the video game niche. This happens all the time.
  5. It may have changed. I don't pay attention to it much anymore, but my understanding was that Wordpress publishes the author user name, not business name, in the code. The nickname shows up in the end result on the browser, if you are showing authors, but the user name is still appearing in the code. I have not checked that in a while though. I always have an admin account that handles all the site setup and design and an author account for publishing pages and posts.
  6. One thing I do on sites is I create a master account for all design issues, installing plugins, themes, updates, etc. But then I create an author account for publishing all pages and posts. I forget offhand what Wordpress lists the permissions as. Editor I think. This is for security as Wordpress will publish the author usernames of a page which gives hackers 50% of what they need to hack into your site. At least if they hack a Editor account, they are very limited on what they can access and do with the site.
  7. Has everyone else seen this pop up? I just noticed it a few minutes ago for the first time. In maps searches, you can now filter businesses by their ratings.
  8. I wouldn't care about the prices so much, but I often have clients pay for and setup their own hosting accounts. They are free to leave my services at any time. I don't want them to feel trapped. Problem with that is I had 3 clients in the past year move to Siteground. They are about to start getting renewal notices and see their hosting bill go from about $85/yr to $250/yr. I'm looking at Cloudways as an option too. I like Digital Ocean, but would not recommend it for a client that isn't tech savvy because they offer basically no support. You are running your own server. But it is cheap. Cloudways gives a nice compromise between the low pricing of Digital Ocean but also providing some level of support.
  9. I'm pretty pissed off at Siteground right now. Moved several sites to them in the past year. Renewals are coming up and they jacked up their prices. Went from around $85/yr for a pretty basic shared hosting account to about $250/yr now. At that kind of price, I might as well move to some sort of VPS package somewhere. Looks like I have some hosting migrations to look into...
  10. Screaming Frog and Sitebulb both have a visual tool that will breakdown the structure of a site. In theory, it's a neat idea, but it gets a bit messy with bigger sites.
  11. First video launched yesterday. It was a bit awkward. Didn't exactly flow all that well. Was definitely put together more by engineers than marketing people. Funny enough for being titled as a series about myth busting, I don't remember them bringing up a single SEO myth.
  12. One of the more reputable and reliable hosting companies out there came under attack by a hacker and were forced to take their servers down. They have been down for over a week now. https://www.zdnet.com/article/windows-server-hosting-provider-still-down-a-week-after-ransomware-attack/ If you are not familiar with them, A2 is not some crappy bottom run hosting company. They have long been considered one of the better VPS hosting providers available. This is why you need to have a backup plan for any site you really care about. If my main business site went down, I could be back up on another host within an hour.
  13. New series coming out from Google itself.
  14. I get asked frequently which of these tools I prefer for checking links. For some time I preferred Majestic because even though I'm not a believer in 3rd party metrics, theirs were clearly better than the ones at Ahrefs and lightyears ahead of anything from Moz. If I want to get an impression of something at a glance, TF and CF were okay to use. For a long time, Ahrefs has had the bigger index, but when I compare domains between them, what I often found was that both found the same quality links. Ahrefs was just crawling deeper and finding more of the spammy or lower quality stuff. A couple of years ago, I switched to Ahrefs though because of the suite of options they offer. Majestic is basically still just a link checker, where Ahrefs has a lot more tools for keyword research, audits, etc. All of that being said, I don't really follow Matthew Woodward these days, but an interesting post popped up in my Facebook feed today. https://www.matthewwoodward.co.uk/experiments/ahrefs-majestic-seo-1-million-domain-showdown/ The part of it that is most interesting and I would recommend looking at is how Majestic over inflates its link counts. If you are considering one of these tools or are a current subscriber to Majestic, I would take a peak at this.
  15. This website was launched by Google in November of last year. https://web.dev/ I'm really surprised it doesn't get talked about more in SEO circles. I hardly have seen anyone even mention it. It works with Lighthouse and is a great little audit tool. I don't believe that everything in it is a ranking factor or something to worry about, but considering that it is put out by Google itself you should probably assume that if it is not a ranking factor today, it is something they are trying to move towards in the future. I have seen some good results by trying to improve things in this report on client sites. Definitely worth taking a look at if you haven't been.
  16. It can bring in some money as long as people find it. I wouldn't do a website and announce that you are selling links anywhere on it. You can get away with a directory that sells placements, but you don't want a "normal" website that says, "Hey buy a link here!"
  17. All that demographic targeting is fairly useless for a lot of businesses. If I'm a plumber, how does that demographic data help me target someone with a leaky sink?
  18. I've been using the free version for about two years now. I like it. It catches a lot of stuff. I don't know about it making you a "better" writer, but it will certainly save you from sounding illiterate at times. I honestly don't even know what else the paid version comes with.
  19. I have heard about this bug. I guess I got lucky this go around. Not a single client was impacted.
  20. Well, yeah different businesses should have different phone numbers.
  21. There can be more than one business at the same address. You don't need hers moved.
  22. I'm guessing ones that are not claimed and actively managed the changes go live right away. That or it's just showing for you as you are logged into the Google account that suggested the edit... maybe?
  23. Maybe Google patched it. It might also be that it only lets you do it if you don't have an opening date listed. I honestly don't remember if I did or not.
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