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Mike Friedman

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Everything posted by Mike Friedman

  1. Moz: Hold my beer. https://moz.com/blog/new-domain-authority Prepare for the shitfest of "Why did my DA go down?" or "Why did my DA go way up but my traffic didn't improve?"
  2. Mike Friedman

    OMG. Can Google please stop changing shit?

    I'm certainly much better with it these days, but fallen in love with it? I'm glad you are liking it but I am far away from being in love with it. I wouldn't even have a one-night stand with it yet.
  3. The update to Google Analytics was not too drastic. I learned to live with it. Next was Search Console. Okay. I don't log in there every day. Not a huge deal. Then the update to the UI of AdWords (now Google Ads). This one is awful and even though I use AdWords all the time I am still fumbling around the damn thing. I hate it. And now... Gmail has also changed. It's not terrible, but it looks really weird right now. I'm sure I'll adjust eventually. </end rant>
  4. Mike Friedman

    DA could not possibly get any worse...

    Yep. They certainly will. And Moz will do nothing to discourage it.
  5. Mike Friedman

    DA could not possibly get any worse...

    The metric might be a little better after the update. What won't be better is the way Moz promotes it. They do little to discourage noobs understanding and encourage people to focus on DA to "understand" their own site's rankings.
  6. Mike Friedman

    Local Rankings Drop

    If it is tough to say without really seeing the links if they had a negative impact or not. I know a lot of people like to look at metrics and go to sites that put out some kind of "spam scores" like Moz to determine if a link is good or bad. I generally just use the eye test. I look at the page and site and ask myself, "Would I want my customers/propsects to know I do business with this site and point them to this page?" If I have to think about it, I don't want that link.
  7. What got you started in internet marketing? I know most people the initial reaction will be something along the lines of to make a lot of money, or to work from home, etc. What specifically got you started though? For me, it was back in about 2001 when I bought some course (and I wish I could remember the guy's name) that was about working as an affiliate marketer using AdWords. Back then, you could run ads that pointed directly to an affiliate link. I always liked advertising and it was fun to tweak ads and see what worked and what didn't. Back then, you could literally get clicks for pennies. You also did not have quite as much control over your keywords, so you had to constantly monitor what was going on and be careful with what you were spending. I loved the instant gratification of running ads in AdWords and seeing results a few hours later. It seemed like a great way to make money and utilize the experience I had in advertising and writing ads. From there it just kind of snow balled. I started finding forums and other places where people were talking about this stuff and other ways to make money online.
  8. Guys and Gals, be on the lookout for this. https://www.localsearchforum.com/threads/guard-against-opening-date-negative-seo.53699/ Someone did it to my business, The SEO Pub. Changed the opening date to January 2020, and now I am not showing up in local rankings. Must have just happened too because I logged in about 3 days ago. Also happened to two clients, but their rankings were not impacted. Guess I caught it faster. It's insane that Google allows users to submit edits like this for a GMB listing that is actively managed, and apparently word is spreading. Be diligent with your own sites and those of clients. Log in daily.
  9. This is one of the oddest SEO stories I have read in awhile. https://www.seroundtable.com/bing-increased-url-submission-to-10-000-urls-per-day-27047.html These are the kind of decisions that companies make in a last ditch effort to save money right before they close up shop.
  10. Mike Friedman

    wordpress forced me to gutenberg i think

    It may not have been the database update that did it. You might have automatic updates setup. I cannot stand Gutenberg. I've tried it a couple of times thinking I better learn how to use it. I always just end up throwing my hands up and asking myself why bother? Elementor FTW.
  11. Mike Friedman

    I'm getting published, Baby!

    Sorry to hear about your loss. And congrats on all the new developments.
  12. Google went live with its website builder in GMB. I don't think this will have a big impact for many of us. It's really targeting countries that are just starting to get online more than most of the places we live in. https://www.en.advertisercommunity.com/t5/News-Updates/Websites-with-Google-My-Business/m-p/1152806#
  13. Google Suite lets you use your own email accounts but run them through Gmail. So let's say you are running a business on xyzcompany.com. Running email through your web host is usually unreliable and gives you less control. It wouldn't be professional for all of your employees to have their own Gmail account. With Google Suite you can setup empolyee1@xyzcompany.com, employee2@xyzcompany.com, and so on and it all runs through Gmail's servers. Gmail is pretty much one of the gold standards of email services. You get more control and you can also easily monitor email accounts as well as archive them (if you need to for legal purposes). For the rest of the applications, such as Docs, Sheets, and lesser known ones like Keep, you can make it easy for members of the business to collaborate. Google Suite is not free though, but it's pretty inexpensive. There are 3 different plans at $5, $10, and $15 per month per user. The $5/month per user is adequate for most businesses.
  14. Mike Friedman

    Negative Local SEO - This is real and happening!

    Update on this. I spot checked a few keywords about 90 minutes after fixing this on my GMB page and found my listing back at the top. I thought it would probably return pretty fast. Didn't expect it that fast.
  15. So just an update on this... there is nothing you can do to resolve it. Straight from Google themselves. https://support.google.com/a/answer/53340?hl=en What we are going to do as a workaround is to just setup redirects. So using something like somedomain.com/mail or mail.somedomain.com (if we use a subdomain) will just redirect the user to the ugly looking Google URL. I don't think users are going to care. Some won't even notice. We might take the extra step to mask the URLs. Not sure. It's not ideal, but it's practical and will work.
  16. Mike Friedman

    Avoid Yelp PPC ads

    I got a call about a month ago from Yelp to try to get me to advertise with them. I get these calls all the time and finally figured, what the hell. I'll give it a try. The reason I had always avoided it is because I don't believe that business owners are searching for search engine marketing agencies on Yelp. I've been on there and ranked very high for years and my page gets viewed about once every two months. It's a total waste. But I figured I would see what happens. Well, one thing you should be very aware of is Yelp's "daily budget" is not daily at all. What you really are setting is a monthly budget that Yelp will spend with no limitations. You cannot set a max CPC. So for example, if you choose a daily budget of $15/day, what you really are telling Yelp is that they have permission to spend $450 this month any way they want to. And it could all get spent in just a few days. It's not very clear in the description when you select this. I paid $173 for 2 clicks before I caught it and turned it off. One of those clicks did generate a "lead"... from someone looking for a paper printer. 🤬 Now, their advertising might work well for other lines of services. Just be aware of how their daily budget works before you start and watch it like a hawk if you decide to use it.
  17. Mike Friedman

    Brainstorming Niche research

    A couple of things I like to do: I'll go to a local bookstore and start browsing magazines. See what is being advertised. What is being talked about? Is there anything I am seeing over and over again (other than weight loss). Spend an hour or two going through Facebook and Twitter. See what other people are advertising. Do some searches related to anything that catches my eye and see what other related products or opportunities I come across. Go sit at a public place and just watch people. (If I paid attention to this one a few years ago when I was on Ellis Island I could have gotten in on the selfie stick craze early.) I'll go sit at a Starbucks sometimes and do this. Watch the news or listen to talk radio. See what kind of problems and issues people are talking about. Right now privacy is a big hot button in the news. That could lead to all sorts of ideas such as VPNs.
  18. Be safe. Have fun. Eat. Drink. And be merry. Then it's time to gear up for 2019.
  19. I don't know about Rand specifically, but Distilled has always dipped into the blackhat area.
  20. Reported by Barry at SERoundTable Not sure how they are going to enforce this one other than the cases where it's in the ToS or published somewhere else on the website. However, this is a nice tool for SEOs when you come across those clients whose web designer required them in their contract to link to them. I've had a couple of those cases. Now you can use this and tell the web designer that you will gladly forward a copy of that contract to Google.
  21. Mike Friedman

    WP 5.0 Release is Thursday

    I'm sure there are a lot of people that like it and are finding creative ways to use it. For the most part though, the reception to the new editor has been awful. I have not tried it myself, but people are not happy with it. I bet it has been a nice boon for business for established page builders like Elementor and Beaver Builder.
  22. This thread was a pretty big success last year, so we are going to do it again for 2018. This thread is designed to be a little different than your traditional goal-setting type of activities. Setting goals for things like sales volume, how much money you want to make, how much weight you want to lose etc. is not hard. I think most people do that. The idea of this discussion is to get you thinking about the actual activities that will help you achieve those goals. There are two questions. The answers can be about your business and your personal life. 1) What will you start doing in 2018 that you are not doing in 2017? 2) What will you stop doing in 2018 that you are currently doing in 2017? Take some time to think about what you really want to commit to doing in 2018. Also, think about the things that you are doing now that are not having the results you wanted, are eating up too much time, or are just flat-out bad habits that you want to stop doing. Putting them down in an open forum holds you more accountable. Like last year, I would hope that participants revisit this thread and update their progress. Would love to see even more people take advantage of this in 2018.
  23. This site ranks #1 for "eye exams austin tx" and a bunch of other related keywords. https://drwangoptometry.com/ It was basically done with zero effort.
  24. Yeah, that is odd to turn them away. Wonder what the story is behind that.
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