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Mike Friedman

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Everything posted by Mike Friedman

  1. From John Mueller: https://www.seroundtable.com/google-pagerank-dead-again-19482.html What we all pretty much knew already. On the other hand, because it is coming from John Mueller, that could mean a PR update is coming tomorrow. He has been wrong about so many things in the past.
  2. Added a new module to the SEO Training Class about recovering from Penguin hits. http://www.seopubacademy.com/seo-training-class/junk-drawer/recovering-from-penguin/
  3. Yes, you certainly can use a magazine style layout and still be successful. I usually like to include a solid body of text below the magazine themed layout portion to offset some of the signals that would otherwise cause rankings to bounce a little bit.
  4. This will be short and sweet. I just completed an audit of someone's site. There big concern was that there rankings never seemed very stable. Just constantly jumping around. Many people refer to this as The Google Dance. Some people say this is common when you add new links to a site. I don't say that, but some people do. The truth is, the most common cause of The Google Dance is having a dynamic homepage on a site. With more and more IM'ers using Wordpress for everything, it is becoming only more common. They rarely setup a static homepage, which in 99.9% of the cases is what they should be doing. What they setup instead is a homepage that displays all their posts. At the same time, most of their link building and ranking efforts are pointed at that homepage. It's a page that not only is changing content regularly, but is also changing where it is linking to as new posts are made and other posts roll off the page. Not to mention it is constantly shifting the value of the links that stay on the page as they move down further and further. The entire link structure of the site is in a constant flux. And that is what causes rankings to bounce around all over the place.
  5. http://searchengineland.com/yahoo-becomes-default-search-engine-firefox-browser-209267 It will be interesting to see how this plays out. Curious if Yahoo will ever be able to take Bing's spot as the #2 most popular search engine here in the States. It could be big for Yahoo. On the other hand, Firefox is losing market share to Chrome, so I'm not sure how much it will really boost Yahoo in the next 5 years.
  6. Perry is probably the go to guy on PPC advertising. I have kept that book at my side for a couple of years now to reference to (well, on my tablet anyhow).
  7. I do not recommend many books in this industry, but this one is pretty good. http://www.amazon.com/Ultimate-Guide-Google-AdWords-Billion/dp/1599185423/ref=sr_1_1?ie=UTF8&qid=1416436012&sr=8-1&keywords=google+adwords There's a Kindle version too.
  8. Yes, they better get on board fast. I'd pull their analytics too and show them how much of their traffic comes from mobile.
  9. https://www.seroundtable.com/google-mobile-ranking-algorithm-19463.html Better make sure your money sites and traffic generation sites are mobile friendly now. I'm kind of against this shift. I understand it for searches performed on smartphones. On most tablets, most websites render just fine and are perfectly easy to use.
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