BIG Mike

Spartan Inner Circle Member
  • Content count

  • Joined

  • Last visited

  • Days Won


BIG Mike last won the day on April 22

BIG Mike had the most liked content!

About BIG Mike

  • Rank
    Drunken Greek

Profile Information

  • Gender
  • Location
    Ptolemaida, Greece

Recent Profile Visitors

1,307 profile views
  1. Back in 2003, Google Applied Semantics to form the core of their shift to LSI/A - they do use AI, along with a Vector Space Model, NLP, Term Document Matrices and even Stemming to come up with the results (not click data). The reason I say "Not Click Data" is because it's like "Keyword Stuffing" in the old days - focusing on trends rather than actual context. LSI is all about context and how it relates to clearly define what a given web page is all about.
  2. Over the years, I've learned from experience that offering a Single Use Only license (especially for software) isn't generally a problem in terms of lost sales. Multi-Use or Developer licenses generally cost significantly more and really only appeal to a much smaller audience. Multi-Use "Only" licensing would be an epic fail in my opinion because the higher pricing would discourage the average buyer. My approach is to offer a Single Use license and then discounts on additional licenses based on volume, which always worked out better for everyone. For example, most often you get customers who don't want to pay the higher costs for a Developer license, because they only need 2 or 3 copies. Of course, it works even better if you can remotely control the licensing While I can appreciate your reluctance to purchase a Single Use license, from a developer/business perspective, we don't want to give away the farm either. Most legitimate companies selling digital products, again, especially software, tend to offer 2 or 3 licensing options, i.e.; Student or Basic, Professional and Enterprise. It's always been that way, going back to at least the early 80's, where we'd buy "Seats (flexible licenses)" to use a particular app. One final thought on Multi-Use licenses - if you go that route, I'd add something to your Terms of Use to ensure that the license owner handles support rather than the seller. I've run into problems with this going back years, where the license owner stuck me with support that far exceeded any profit I originally made.
  3. Actually, I think either method is a crap shoot, because of how Google handles it and which fonts are available on the client-side (the user's computer). I've always followed my own rule of thumb, which is to say what you want to say in the first forty characters and then anything else that's less important after that. When the search results are displayed, there is a rectangle that is 600 pixels wide, by 111 pixels high for each result. Google doesn't actually measure the pixel length of the text, instead they use CSS to control what's displayed like this: The key here are the "Overflow" and "Text-overflow" properties - this means (respectively) that any text in the "Title" that works out to be more than 600 pixels wide in the browser is not displayed and an "Ellipsis" is displayed instead to indicate that additional text was in the title, but not displayed. URL's (the "Green" URL under the title) are handled slightly differently, in that they may be truncated in multiple locations when the URL is exceptionally long. Ultimately, just like the title, the URL uses the same CSS for the final ellipsis. As far as the Description goes, it's a simple "Span" element that's displayed with other potential elements (like video) that make up the description. Those are controlled both through server-side code and via CSS by Google. Just an FYI - that first site you mentioned doesn't always get the description right, as they simply scrape the Description "Meta Tag", which isn't how Google always does it.
  4. Near Me and how to combat it?

    Actually, we wouldn't say "η" Σκύλα in the second person, only in the third. Since I was addressing her directly (2nd person) the "η" would be bad grammar
  5. What if Google+ launched today

    Although I'm sure some folks would jump ship, I wouldn't - mainly because I don't think it's entirely Facebook's fault to begin with. Realistically, why not blame all the idiots that signup and allow all the FB Apps that collect and use their info outside of FB's control? What I mean by this is that FB users allow themselves to get sucked into sharing their details through games, surveys, "tests", etc., exactly the way in which this whole drama unfolded in the first place. There's a limit to what FB can do, once a user actively agrees to hand themselves off to a third-party app. For example, I have a very private FB account I use with my EFL students - and there is no personal info that can be shared. I do NOT participate in any third-party apps and have never seen the data that is there pop up elsewhere (assumed name and biographical details). As business people, we should realize that ALL Social Media is geared towards the collection and exploitation of data - don't you do that? Collect email addresses, cell phone numbers, addresses, etc? We all do this, or rather, smart marketers do it, because it's mission critical. I honestly don't blame FB at all....
  6. Near Me and how to combat it?

    +1 for that comment - far too often things get priced in the hopes of getting the project rather than pricing it for what the services (time, effort and knowledge) are actually worth. You should establish clearly detailed pricing for your work and then stick to it, leaving a bit of wiggle room (not too much) for negotiation. There's no point in landing a project where the volume of work is going to interfere with other (potential) projects, all to earn a few bucks. And a more typical Greek insult is: Μαλακα ΣΚΥΛΑ
  7. Near Me and how to combat it?

    I've been trying to stay away from you....
  8. I got it, LOL... Just type "Define Wipe" into Google... I'm pretty much talking about all levels - they have to make claims and focus on benefits, because the features, well. they don't add up to the price. I think that comment pretty much sums it up - they're selling gimmicks instead of real products. They have to do a limited, hard sell, because once folks get it and use it...the bottom falls out of it.
  9. One thing I forgot to mention is that rather than use Apache for your web servers, use NGINX instead. It's far superior (in my opinion) to Apache, and supports http/2 natively through SPDY. I've used it for years for my own sites and have slowly been pushing clients towards it. There is a bit of a learning curve, but you can also add on a cPanel type system like CPNGINX or Vesta Control Panel if you're not comfortable using the CLI.
  10. You already have it....
  11. Probably just semantics, but I don't agree that "Claims" are binary, as by their nature, they're unproven, subjective assertions, that, at the point made, might be believed to be true to the person making the claim. Until proven with empirical data, a claim is neither true nor false, hence my use of the word subjective. One definition for "Wipe" is to "Remove or Eliminate Something Completely", which is what this type of software does - it removes the original data completely. Additionally, the terms, "Data Wiping", "Wiping Data", etc., are industry accepted terminology for ensuring all original hard drive data is unrecoverable (gone). I'm not a lawyer either, but ultimately, if a judge or jury determines that the "Intent" was to deceive consumers, then it doesn't matter what technique was employed. The reason so many Internet Marketers get away with it, is simply because they're not selling enough (although they often claim otherwise, LOL) to grab the attention of regulating authorities. They do NOT get away with it using the methods you outlined, they only believe that they do, because as I said, ultimately it comes down to "Intent" and whether or not the marketer attracts the attention of the authorities. Ironically, IM'ers could easily work around all the legal issues and sell more if they stopped parroting all the old crap of promoting benefits and focused more on features and outcomes. And of course, it wouldn't hurt to focus on developing products that actually worked, LOL. For example, I buy a lot of development related software online, i.e.; upgrading, renewing licenses, etc., and I've yet to find any legitimate companies out there that stoop to making false or ambiguous claims about their products. And guess what? These companies are by far, more successful than any so called IM Guru could ever be.
  12. It's technical, but here's an article that might help you to understand it:
  13. I think that in terms of "Internet Marketing", the concept of "Networking" has been bastardized, much like the concept of what a "JV" or JV Partner" really is. I say that because I would NEVER refer a client to someone in a "Group" I joined, that I didn't have an ongoing relationship with. I tend to focus on "Lifetime Customer Value", which means that if a client needs a referral to someone, I'm going to point them in the direction of someone I trust explicitly - not because they just happen to be in my group. My clients and those in my network depend on me to provide them with sound advice/referrals. and if I drop the ball, I'm going to harm that relationship. I'm not going to risk that with unknown/untested members of a group I might have joined. Which is probably why I NEVER join groups like that - while there might be some short-term benefits, in the long-term, it's generally a losing proposition.
  14. I disagree - HTTP/2 over HTTPS is simply far more secure for the end user than not. I can understand how you arrived at that conclusion, but realistically, it's better for Google to "Push" website owners/developers to focus on secure content delivery. Google has always been a huge proponent of upgrading the web, not just for themselves, but for everyone. A more secure web equates to fewer problems for users, which works for everyone, including Google. I've been developing for HTTP/2 for a couple of years now to take advantage of the speed and responsiveness it provides and I'm sold. Delivering the content via HTTPS is just a bonus as far as I'm concerned.
  15. Browser Push Notifications

    If you want to pay (kidding, it's free): If you want to do it yourself: There's a whole new field of development opening up with "Web Workers" (see the Google link) to do that and more