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marciayudkin last won the day on December 13 2017

marciayudkin had the most liked content!

About marciayudkin

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    Marketing Mentor

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  1. Theoretically this sounds like a great idea. From bitter experience, though, I have learned that people who are fussy about one thing tend to be fussy and complaining about a lot of other things as well. This is a general observation and not intended as a comment about anyone in particular. For example, someone who has a lot of food phobias and always makes special requests at restaurants is much less likely to be happy with a meal than, let's say, I am. I'd much rather get the folks who are easy to please than those who have a lot of prerequisites ahead of time.
  2. In this case, I think it does matter. If the vast majority of people use scented laundry products and associate that with "clean," then I need to do so as well, unless I'm going after the remaining, minority of folks. A friend of mine pointed out that things like smell are often below the threshhold of our conscious awareness, and therefore our reactions to smells are not necessarily conscious, either. In addition, it seems it would be better to have people feel, "Ah, this place was definitely just cleaned" (even if they don't like the "clean" smell that much) than "Hmm, I'm not sure this place was cleaned, but I don't know exactly why." Even better, to be right in the middle of those two possibilities, so they feel it is clean without paying any attention to that perception. If the vast majority of North Americans (we actually get more Canadians than Americans and only a few non-North Americans) use scented laundry products, then that is how to land in that sweet spot. We did once have guests who asked for no-scent cleaning products prior to their stay, and it was obviously clear to them that this was a minority preference. Thanks to everyone else who commented! Marcia
  3. Hi everyone, Could you all weigh in on this question, which may sound silly but actually has an impact on my vacation rental business? In your household, do you use regular scented laundry detergent and scented dryer sheets? The reason I'm asking is that we had a guest in our vacation rental who arrived around midnight and got herself into a frenzy because she decided that the linens had not been washed before her arrival. She stripped the beds, slept in her winter coat and demanded her money back the next morning. OF COURSE the linens had been washed before her arrival so what was going on? I racked my brains trying to figure out what could have led her to believe so strongly (and so frantically) that the bedsheets hadn't been washed and realized that since my husband and I have skin sensitivities, we always use laundry detergent that has no dyes, no scents, and we do not use dryer sheets. I think to this guest, the linens did not smell clean because they did not have a smell that to her signalled "clean." From here on, we're going to use scented detergent and dryer sheets for our guests to give people that (corporate-manufactured) sensation of "clean" whenever we wash their linens. I'm pretty sure this is the explanation. Your comments? Thanks, Marcia P.S. The problem was resolved easily. I agreed to give her all her money back as long as she vacated the premises by 1 pm. Turns out she didn't really want her money back and was satisfied when we re-washed all the linens for her. She did not leave a bad review, either.
  4. Thank you for posting this. I've put his book on my to-read list. He had me from the first of his ten dogmas. He's absolutely right that "human beings are machines" is both unproven and unprovable. It's a picture of how the world operates that people decide to adopt not because it's proven but because it seems to them to make the world easier to understand. That's not the same as it being true. Also, his point about the scientific constants being true by definition is illuminating and astute. From an instance in my own community, I know that the TED organization really hates what they regard as pseudoscience and they are not open to reasonable discussion at all about it. This is an excellent talk and not an example of pseudoscience in the slightest.
  5. marciayudkin


    Nope, it is real. Check the news again. It was centered in Delaware and felt all the way up to NYC.
  6. Hi Theresa, Thanks! This may be an example I can use. I'll need your full name, the niche you're in, the kind of comments you post on the FB page and what they put you on the air to discuss. Can you please email me that info? Thanks very much. Marcia
  7. You may want to take a look at the work of Rene Descartes, who took this sort of worry seriously several hundred years ago. Basically he asked, "How do I know I don't exist only in the mind of some evil demon and not really in the material world?" Philosophers have been debating his treatment of the question ever since.
  8. Thanks! I like this example. Can you please send me your full name and location as well as the station you first got publicity on? Thanks again. Marcia
  9. Hi everyone, I'm repurposing some existing content into a new online course on how to get local publicity. If you have received local media coverage for your business or a nonprofit that you're involved with, I may be able to feature you briefly as an example in the course. I'd describe what you did to get the publicity in a couple of sentences and also use a photo of you or your product. I'm particularly interested in examples where you used social media in this effort, such as Twitter, YouTube or Facebook. As I said, my focus is LOCAL publicity. National publicity of course is wonderful but that's not my topic this time around. You can instant-message me here, post the example publicly or email me. Thank you! Marcia Yudkin
  10. If he'd sent me that note on the eBay messaging system, it would be one thing, but the message was sent on Paypal, so I assume it would not be kosher to port that over to eBay. I do think sending the shoes without insoles was an inadvertent error rather than a deliberate attempt to rip someone off, but his response about the problem definitely left something to be desired.
  11. Exactly! You are right. No need to try to understand the people who have messed-up thinking.
  12. I grew up in a financially comfortable family. Money wasn't often discussed, but my siblings and I all got the message that too avid a pursuit of money messed you up, and if you had enough it was your duty to help others who were less fortunate. I still regard these as sensible principles. It's interesting to see that once I calculated a few years ago that I had enough to sustain my lifestyle, my earnings declined so that I wouldn't have "extra". I do think that we acquire a "financial set point" rather unconsciously while growing up, and it takes a LOT of effort to change or replace it.
  13. I bought some running shoes on eBay that were billed as having been worn only 3-4 times, and they arrived without any insoles. (Insole=insert that goes between the bottom of your foot and the inside of the running shoe.) I took photos of the shoes and for comparison, photos of other shoes from the same brand showing the insoles that should have been there. The seller conceded that the insoles were missing, implicitly accepting that it was his fault not to have sent me whole shoes. I preferred to keep the shoes rather than return them, and proposed (generously, I felt) that the seller rebate me $20 because that is the cost of replacement insoles. At this point the seller got into negotiation mode and said they'd rebate only $10. I pointed out that this wasn't a subjective matter, it was an objective fact that they'd sold me shoes missing a crucial part, and if they didn't compensate me for the entire cost of making the shoes whole, I would return the shoes at their expense. (There was a $15 shipping charge along with the shoes.) The seller said, "Tell me your email address so I can send you the $20 and be done with you." I explained how to do a partial refund on Paypal, and when he sent me the $20, he added in the comment line, "I hope you break a leg." Clearly he meant that literally, not in the show-biz sense of that expression. Just wondering if anyone's ever encountered anything like this! I'm not planning to give him a bad review on eBay or report him for that spiteful curse, but I'm having trouble getting this incident out of my mind. How could he believe that this problem was my fault? And that I was being obnoxious or hostile for calling him out on his mistake? Help me find some humor in this, please. Or at least some psychological insight...
  14. >> PSI. I see PSI on all sorts of products, but it really means nothing to me without giving it some sort of perspective. For example, go look at power washers some time. Some have 1700 PSI. Some are 2000. Some are 2400. Some are more... but what does it mean for me. I get that the higher the number the stronger it is, but do I need 2400 or will 1700 be just fine to say clean some siding... what about my sidewalk? And how much of a difference is there between 1700 and 2000? << That's very similar to the example I ended up using in the article: This article will be published in September, and I'll try to remember to post the link here when it is. Thanks, everyone who contributed! Marcia Yudkin
  15. If you are thinking of having lasik surgery, do some thorough research on the risks first. For example, this website: http://www.lasikdisaster.com/ One person I know who had lasik surgery, afterwards I literally did not recognize her. Her eyes had no sparkle any more. They looked dead, and to me it made her look unattractive. That's the only way I can describe it. It was really creepy to me. The other thing I remember is that there was a guy on the same Mt. Everest expedition as John Krakauer, who wrote the book "Into Thin Air" who had had laser surgery on his eyes and had severe problems seeing at high altitude. Those two stories/incidents were enough to convince me that messing with your eyes just to get rid of glasses isn't worth it.
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