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marciayudkin last won the day on December 13 2017

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About marciayudkin

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    Marketing Mentor

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    Maui and Massachusetts

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  1. Have you gotten local publicity?

    Hi Theresa, Thanks! This may be an example I can use. I'll need your full name, the niche you're in, the kind of comments you post on the FB page and what they put you on the air to discuss. Can you please email me that info? Thanks very much. Marcia
  2. Have you gotten local publicity?

    Thanks! I like this example. Can you please send me your full name and location as well as the station you first got publicity on? Thanks again. Marcia
  3. Hi everyone, I'm repurposing some existing content into a new online course on how to get local publicity. If you have received local media coverage for your business or a nonprofit that you're involved with, I may be able to feature you briefly as an example in the course. I'd describe what you did to get the publicity in a couple of sentences and also use a photo of you or your product. I'm particularly interested in examples where you used social media in this effort, such as Twitter, YouTube or Facebook. As I said, my focus is LOCAL publicity. National publicity of course is wonderful but that's not my topic this time around. You can instant-message me here, post the example publicly or email me. Thank you! Marcia Yudkin
  4. I grew up in a financially comfortable family. Money wasn't often discussed, but my siblings and I all got the message that too avid a pursuit of money messed you up, and if you had enough it was your duty to help others who were less fortunate. I still regard these as sensible principles. It's interesting to see that once I calculated a few years ago that I had enough to sustain my lifestyle, my earnings declined so that I wouldn't have "extra". I do think that we acquire a "financial set point" rather unconsciously while growing up, and it takes a LOT of effort to change or replace it.
  5. Product descriptions that flummoxed you?

    >> PSI. I see PSI on all sorts of products, but it really means nothing to me without giving it some sort of perspective. For example, go look at power washers some time. Some have 1700 PSI. Some are 2000. Some are 2400. Some are more... but what does it mean for me. I get that the higher the number the stronger it is, but do I need 2400 or will 1700 be just fine to say clean some siding... what about my sidewalk? And how much of a difference is there between 1700 and 2000? << That's very similar to the example I ended up using in the article: This article will be published in September, and I'll try to remember to post the link here when it is. Thanks, everyone who contributed! Marcia Yudkin
  6. Eye Fatigue

    If you are thinking of having lasik surgery, do some thorough research on the risks first. For example, this website: One person I know who had lasik surgery, afterwards I literally did not recognize her. Her eyes had no sparkle any more. They looked dead, and to me it made her look unattractive. That's the only way I can describe it. It was really creepy to me. The other thing I remember is that there was a guy on the same Mt. Everest expedition as John Krakauer, who wrote the book "Into Thin Air" who had had laser surgery on his eyes and had severe problems seeing at high altitude. Those two stories/incidents were enough to convince me that messing with your eyes just to get rid of glasses isn't worth it.
  7. Eye Fatigue

    Hi Mike, About 15 years ago I went through a course of vision therapy based partly on the Bates method (used by Aldous Huxley to cure himself of near-blindness), and one of the (non-Bates) practices I learned was the set of acupressure eye exercises used by schoolchildren in China. They really prevent/relieve eyestrain-related headaches and help with migraines as well. They are supposed to be done in a certain order, and I strongly recommend them. On Youtube, if you look up "acupressure exercises for eyesight," you will find a bunch of videos that demonstrate the points that you stimulate briefly with your fingers. Or, you may be able to find a vision therapist in your area that can teach them to you along with a lot of additional non-drug methods to relieve eyestrain. As for migraines, I used to get them quite a lot and discovered that for me, the trigger was being dehydrated. Now I am careful to drink plenty of water, particularly in hot weather or when I am traveling, and I hardly ever get a full-blown migraine any more. But everyone's triggers are different and this may or may not apply to you. One more thing: You should look away from the computer screen to a greater distance at least once every hour for half a minute at least. This too will help with eyestrain. Marcia Yudkin
  8. Product descriptions that flummoxed you?

    Thanks for the examples. Could I have a few more?
  9. Hi friends, I am going to be writing a regular monthly column for Practical Ecommerce online magazine on topics related to copywriting for ecommerce. For an upcoming column, I'm wondering if any of you can remember a product description in an online store that used language you did not understand - maybe because it was too technical for your level of understanding or was industry jargon you were unfamiliar with? For example, if you aren't very domestic, you might be looking at buying bed sheets and don't know what the heck "thread count" means or why it matters. Thanks in advance for any real-life examples! Marcia Yudkin
  10. >>We generally do a cash business and an informal credit one at that. << And I assume there's a lot of under-the-table business transactions? (As in many other Mediterranean countries.) I.e., most people don't report their full income to the government.
  11. >>In fact, the mobile payments model will likely replace physical credit/debit cards in the not-too-distant future. << Don't be so sure. One of the takeaways from looking at payment preferences in different countries (described in a link earlier in this thread) is that cultural factors have a huge impact on which payment options become most popular where. I've read elsewhere that Sweden, for example, is becoming a nearly cashless economy, yet in, say, Germany, paying in cash is most popular. Marcia Yudkin
  12. >> It was my understanding there is a charge for credit. << Nope. Only if you do not pay your bills in full every month. And only if your credit card charges an annual fee - most do not.
  13. Update on my original question.. I found out that the person whose purchase triggered my question lives in Germany. So there probably is some international-related reason why he doesn't have credit cards. Here is a useful article on purchase preferences in a few different countries: Marcia Yudkin
  14. >>It might be handy, but you're being charged on your own money. << If you pay your credit card bill in full every month, in what way does the above statement apply? If your credit card has no annual fee and you pay all the bills promptly, there is no way that I can see that credit cards are taking advantage of the credit card holder. On the contrary, you get to pay all your bills 6-8 weeks later, possibly get bonus points and also have a handy record of how much you spent where every month - all advantages not true of paying cash. If someone doesn't want to use credit cards for personal reasons, that's one thing. But to call the system exploitative doesn't seem true even for those who have balances every month. They are being charged for a loan to them from the credit card company/bank. That is not "being charged on your own money." It is being charged on other people's money.
  15. >> So, out of curiosity, is there a particular reason why you only accept credit/debit cards? << Mainly because the shopping carts or other interface I was using did not integrate with Paypal. And because requests to use Paypal from my customer base were so rare. It's about two cases a year. I've always said yes to one-off requests but it creates extra work on my part. In the most recent case, my online course interface uses Stripe to process payments and did not allow Paypal payments. For me to accept payment in Paypal funds I had to go back and create a special coupon for that person to then get access to the course. The whole process was not automated, as with credit carts. However, in the case of a request this week, I took a second look and they now allow me to set up acceptance of Paypal with only a click or two. So I did set it up.