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Robert Broome

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Robert Broome last won the day on March 29

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  1. Robert Broome

    Local Ranking Factors

    I thought that was going to be resolved by the Yoast local upgrade. It didn't work. I've had support tickets in to Yoast since the 30th. I contacted them again today. Still no response.
  2. Robert Broome

    Local Ranking Factors

    Just a follow up. The site I have been concerned with still has not had any improvements in rankings. Yukon gave me some great info about Schema and highlighted some on page issues. I bought Yoast Deluxe to help with the on page as well as their Local add-on to help with schema. I've made these improvements, but the local keywords seem to be perpetually stuck on pages 4-5. I would have expected some positive movement, but none as of yet. In my webmaster tools, I did find like 1000 404's from March. These were all weird spammy looking pages on my website that were linking out from my home and about us pages. I don't see these pages as indexed, and they now don't exist. Not sure if this is having an impact since they have been gone for months.
  3. Robert Broome

    Local Ranking Factors

    Thanks for the feedback. That’s not the site I was referring to. The site you’re referencing is doing ok locally. It’s getting a decent amount of leads. I didn’t realize it was not optimized correctly. I’m not an SEO, so I’m sure you can spot a lot that I’m not aware of. The last SEOs that worked on the site last year were even less astute than I thought. The Pro site is in the top 10 on a lot of pages, it just seems to be topped out as it stands. Any chance you’d take a look at the other site?
  4. Robert Broome

    Local Ranking Factors

    I sure do.
  5. Robert Broome

    Local Ranking Factors

    Hello all, I have a site that I've had live for a few years. I've built citations, purchased a Yext listing, and built about 100 do follow back links. Some are directories. Others are links from articles from blogger outreach. The link profile looks very favorable compared to local competitors because most local competitors have almost no links. Sadly, the site gets traffic out of my local area, but it will not rank for any local keywords. The target keyword on the home page is on page 6. I've optimized the page title, h1, and meta. I've also added structured data to the footer with the address, phone number, etc. I know this is a broad question, but I'm not sure what I'm missing. Any help is appreciated.
  6. Robert Broome

    Near Me and how to combat it?

    I've had experiences in the past where my prices were so cheap that customers assumed we were selling junk. In fact, we were selling a premium product. When I tried to raise my prices my salespeople would buck. I replaced the complainers with fresh staff and raised my prices for some services by 100%. The closing rate was static. As for SEO, I just spoke to a firm to work on one of my sites.The presentation was fantastic. Maybe the best I've ever seen for an online service. He hit me with the price and I was immediately turned off. I could not imagine how this company could do what I want done for the price they quoted. I got another quote that is 650% higher, and it seems the better option.
  7. Robert Broome

    Reputation Management Tool for SEO

    Mike, when you do a keyword search it does in fact show your reviews for that particular landing page. I don't show up on the map marker because I rank in position 13. I shows the reviews that I have collected on that particular page.
  8. Robert Broome

    Reputation Management Tool for SEO

    Mike, Thanks for the feedback. Actually, when you see the page in the serps you can see the reviews that are on the page before you click on the page.
  9. Robert Broome

    NAP and Call Tracking Numbers

    Thanks, Mike. I removed the call tracking number. One issue I'm still having is phone number related. I have 3 phyical locations. 1 is the tied to the home page and 2 more that are interior pages. I have the correct NAP on those pages. However, the header number is for the location connected to my home page. I'm wondering if this is hurting those interior pages because they don't rank well. One of those pages has a fair number of links and citations and it is in position 17 for the target keyword behind some awful sites.
  10. Robert Broome

    Brag Alerts

    Some days, it’s a lot of text. Sometimes there are 30-40 brags a day. Those brags typically illicits congratulations or competing jabs from others. At times, it’s a few hundred text. We have had some people opt out of the text, but they typically opt out of the job not long after.
  11. Robert Broome

    Brag Alerts

    Hello all: I wanted to share something that I have been using in my business that has been quite successful. I'm sure it's pretty common, but some may not have heard of it. In my company, we call them Brag Alerts. What I did was start a group text that included everyone in the company that was involved in sales. When someone completes a sale, they respond to the text with their sales amount and maybe some details. In the past, this has created a lot of competition among my most successful salespeople. The low performers hate being included on the group text because they say it's a distraction. It sometimes gets very active. I was wondering if anyone else here uses this for their staff or with their clients. Is this a positive things, or are their too many pitfalls when using this technique to attempt to motivate? Could the activity on the group text be too much of a distraction?
  12. Robert Broome

    Deleting Blog Post

    Yes, I have a link from my main manufacturer. Their site also sends me leads. Last year, I made a list of manufacturers and affiliates. I asked them all for links. Some came through, and others did not. I spent a few months following up on these. I'll circle back on the 2 that didn't. I love Las Vegas. I used to live out there. I've been thinking of selling my company on the East Coast and starting up again in Vegas. My manufacturer has a warehouse right next to The Orleans.
  13. Robert Broome

    Deleting Blog Post

    Thanks for the responses. I do both B2B and B2C. My commercial department was built through submitting bids for buildings like car dealerships and factories. We service the accounts after the construction is finished. I also deal with property managers and home builders. I don't advertise in those areas of my business. What I am working toward is to get back a portion of my B2C leads that I lost last year. This target is residential homeowners. Yes, I am running a retargeting campaign. The calls to action on the site are phone calls and to set an appt online through our online booking app. I also have a product designer on a few pages that includes a webform. Very few people fill out the form because the product is complex. We reach out to them after they fill out the form with a phone call and emails. Once they respond and answer some questions we attempt to set a face to face appointment. If not, we send them a formal quote. They will then get a survey and some follow up emails about the company and the product. We have had very little success nurturing people to a sale if they won't set an appointment. In one section of my B2C business we convert 90%+ of those leads. In the section where the tickets are far higher we convert 45-50%. It has been as high as 63%, but we have drastically raised our prices since that time. After a face to face appointment does not close, the client will get a survey, a review request, and a series of emails. Our sales staff uses all day Wednesday and completes phone follow ups which they do quite well.
  14. Robert Broome

    NAP and Call Tracking Numbers

    I have a call tracking app on my site that displays a tracking number for organic traffic and another for paid search. This is not the number used in my citations. Would this being inconsistent hurt my SEO efforts? It’s been set up this way for about 3 years. I didn’t see a traffic drop until about 18 months ago. Thanks in advance.
  15. Robert Broome

    Deleting Blog Post

    You are correct. I have been very unsuccessful for quite a while in growing my company through local traffic. I don’t really know what else to do. It seems my home page has lost the most traffic of any other page. I know when things started tanking through my analytics, but I don’t know how to reverse the trend. I built my company over the past 9 years by acquiring several of my competitors. Since the economy has improved the pool of companies willling to sell has shrank severely. Companies I could buy for $1MM 5 years ago want $2MM+ now and their revenue is flat. Trying something just seems like a better strategy than just sitting on my hands and watching the regression continue. By the end of this year, I will have lost 1/2 of my online Leads, which is significant. Note: Last year, I worked with a company on Rand’s Moz recommended companies list. During that time is when I saw some huge losses. It was very expensive and I’m still trying to figure out what went wrong and how this company got on that list.
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