Robert Broome

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  1. Brag Alerts

    Some days, it’s a lot of text. Sometimes there are 30-40 brags a day. Those brags typically illicits congratulations or competing jabs from others. At times, it’s a few hundred text. We have had some people opt out of the text, but they typically opt out of the job not long after.
  2. Brag Alerts

    Hello all: I wanted to share something that I have been using in my business that has been quite successful. I'm sure it's pretty common, but some may not have heard of it. In my company, we call them Brag Alerts. What I did was start a group text that included everyone in the company that was involved in sales. When someone completes a sale, they respond to the text with their sales amount and maybe some details. In the past, this has created a lot of competition among my most successful salespeople. The low performers hate being included on the group text because they say it's a distraction. It sometimes gets very active. I was wondering if anyone else here uses this for their staff or with their clients. Is this a positive things, or are their too many pitfalls when using this technique to attempt to motivate? Could the activity on the group text be too much of a distraction?
  3. Deleting Blog Post

    Yes, I have a link from my main manufacturer. Their site also sends me leads. Last year, I made a list of manufacturers and affiliates. I asked them all for links. Some came through, and others did not. I spent a few months following up on these. I'll circle back on the 2 that didn't. I love Las Vegas. I used to live out there. I've been thinking of selling my company on the East Coast and starting up again in Vegas. My manufacturer has a warehouse right next to The Orleans.
  4. Deleting Blog Post

    Thanks for the responses. I do both B2B and B2C. My commercial department was built through submitting bids for buildings like car dealerships and factories. We service the accounts after the construction is finished. I also deal with property managers and home builders. I don't advertise in those areas of my business. What I am working toward is to get back a portion of my B2C leads that I lost last year. This target is residential homeowners. Yes, I am running a retargeting campaign. The calls to action on the site are phone calls and to set an appt online through our online booking app. I also have a product designer on a few pages that includes a webform. Very few people fill out the form because the product is complex. We reach out to them after they fill out the form with a phone call and emails. Once they respond and answer some questions we attempt to set a face to face appointment. If not, we send them a formal quote. They will then get a survey and some follow up emails about the company and the product. We have had very little success nurturing people to a sale if they won't set an appointment. In one section of my B2C business we convert 90%+ of those leads. In the section where the tickets are far higher we convert 45-50%. It has been as high as 63%, but we have drastically raised our prices since that time. After a face to face appointment does not close, the client will get a survey, a review request, and a series of emails. Our sales staff uses all day Wednesday and completes phone follow ups which they do quite well.
  5. NAP and Call Tracking Numbers

    I have a call tracking app on my site that displays a tracking number for organic traffic and another for paid search. This is not the number used in my citations. Would this being inconsistent hurt my SEO efforts? It’s been set up this way for about 3 years. I didn’t see a traffic drop until about 18 months ago. Thanks in advance.
  6. Deleting Blog Post

    You are correct. I have been very unsuccessful for quite a while in growing my company through local traffic. I don’t really know what else to do. It seems my home page has lost the most traffic of any other page. I know when things started tanking through my analytics, but I don’t know how to reverse the trend. I built my company over the past 9 years by acquiring several of my competitors. Since the economy has improved the pool of companies willling to sell has shrank severely. Companies I could buy for $1MM 5 years ago want $2MM+ now and their revenue is flat. Trying something just seems like a better strategy than just sitting on my hands and watching the regression continue. By the end of this year, I will have lost 1/2 of my online Leads, which is significant. Note: Last year, I worked with a company on Rand’s Moz recommended companies list. During that time is when I saw some huge losses. It was very expensive and I’m still trying to figure out what went wrong and how this company got on that list.
  7. Deleting Blog Post

    Few people I’ve seen do it, but I think I’m going to try to drive some national traffic. I’m in a top 5 or 6 market in my niche, and I’ve found a list of low hanging fruit that are national keywords with some pretty significant traffic and not super competitive. I’ve ranked similar on one of my other sites. I think collectively they could drive several thousand visitors a month if I can just scrape on to the 1st page. I have one blog post for a non-local keyword that gets a lot of leads on one of my sites now. Many people on the top of the serps of my local city based pages only get 10-15 local clicks a month and there is a lot of competition. My site is built on Wordpress with a woo plug in. I could just add some products to the site to help monetize national traffic. It would be kinda low budget products, but something is better than nothing. As as for the pages outranking me for local keywords. One is a 4 page site with a UR and DR of zero and a couple of citations. They do not even try to rank outside of this one city. The page that’s dominating in my area has a whopping 13 do follow links and none look outstanding. Like I said, they have the city and niche in the url which is almost exactly the target key phrase. It’s in the page title and H1. Not sure what to make of it. All I know is that they are kicking my ass. They all must be masking links because of what’s shown I should be doing better.
  8. There is nothing more annoying than having someone push you toward a sale of something that you certainly don’t need. I have marketers email me on a regular basis to tell me that my sites need a redesign. I’ve had this happen a week after a new site was launched. As for your tires, I was recently let in to a warehouse full of premium classic muscle cars. Most of the cars had little to no miles. Most still had their original tires from the 60s and 70s. Fully inflated and ready to ride.
  9. Reputation Management Tool for SEO

    Hello all, I was called on by a company that is selling a reputation management tool that they claim works for serp improvement. It’s called Nearbynow. My staff has an app on their phones where they can check in when they get to a clients home. This check in shows up on the community page of the city that they are working in. After they complete the job, they can ask for a review, which will also show up on the community page. It looks cool, has the employees picture, date, time and what they did. I think it gives a reputable look to your service and shows that you work in a specific community. What I’m not buying is that it it helps your site rank. It’s only $99 a month, so no huge deal. We have used it for a few months and I can’t see any results in traffic. We do convert well for such a small amount of local traffic in a competitive niche. Has anyone ever heard of this type of software, and what are your thoughts on it’s claim of moving you in the serps?
  10. Deleting Blog Post

    Thank you for the advice. It’s much appreciated. The site that dominates the serps in my area and get’s the most valuable traffic has the niche and city in the url. I’ve looked at their links and I don’t see anything special in volume or quality. That’s what lead me to my conclusions. I hope to keep learning and find out exactly how they are ranking so well.
  11. Deleting Blog Post

    Thanks for the reply. I actually did this last year for all of the largest markets in my niche. I found a lot of directories this way. I duplicated as many of these as I could. Some of the sites had links in article blogs and that is when I hired a company to do outreach for me. I have a few things going that I think is hurting me. My niche name is not in my url. My main office is in the suburbs where the traffic volume is low. In the main city near me, I have an address and a page set up on my site for that city. That page gets a little traffic. I have citations built and 26 do follow domains linking to me. My home page has almost 100. I think I could move way up if I could get some decent links to that page. The question is where I can find the right kind of links and what will they cost me. I don’t mind throwing some cash at this. I just don’t want to spend thousands of dollars getting links that won’t make an impact. I spent about $1000 buying a few links to another city based page. That sucker didn’t budge. The number one position in that Serp has zero links. I’m still off the 1st page and it’s 10 miles from my main office. I know $1000 is not a lot of money to spend on links, but I wanted to test it out to see if the page would budge. It didn’t.
  12. Deleting Blog Post

    Thanks for the reply. I have links on these pages going to either my home page or relevant pages on the site. Not sure how wise the home page links are since I don’t get a lot of traffic for anything other than my business name. I'm super confused and my marketing confidence is at an all-time low. I think I’ll head over to Warriors and give out some SEO advice. 🤓
  13. Deleting Blog Post

    Last year, I joined the Local Chamber. It was $600 a year. I also joined a few home builders and remodeling groups. I got links in local directories and homeowners associations. I didn’t see any gain in traffic or SERP position. I got a few links in articles from blogs pointed at my home page and even on 2 of my community pages. Still no movement. I just continued to lose ground. I stayed up late last night going through my call logs and found that nearly all of my leads are first landing on a page in my blog for non-local topics. I now have my call tracking and my analytics connected and when we get a lead call it tells us their landing page, keyword, etc. So, either I have an issue with my Call Metric account, or a hand full of my blog post are responsible for most of my online leads. I’ve gone through my community pages and except for 1, those pages get no traffic. The one page that has traffic has 26 do follow referring domains, but it has not cracked the top 10. This is super annoying. I started another site, same niche, but e-commerce. Chose a url with the niche in the title. Once I started working on the site myself, I chose some keywords, created some pages, spent about $7500 on links and the phone started blowing up. Every time a link showed up I could see movement.
  14. Deleting Blog Post

    Thanks very much for the reply. I run a local service business. I’ve never done outreach myself. I hired an SEO firm that was doing outreach for me. After 6 months and $3500 a month I ended up with about 10 link exchanges. There was no movement in serps. I seemed to lose a lot of competitive ground in this time span. Recently, I’ve used a service that does the outreach for me and guarantees links. I used Gotch SEO for a smaller order of about 10 links. They came through in time and I saw some positive movement in my rankings on one of my sites. I tried another service on my most recent round of about 40-50 links. The service still has not placed them all 5 months later. I need to spend some time learning to do outreach because it seems that when you want to be more aggressive with building links these services have a harder time placing them. The articles that I was thinking of deleting are pretty terrible. It was from a time that I was creating content with no keyword target just so I had something to share on social. One of my other sites has a lot of this type of content that was written by an inbound marketing company. Just content for the sake of content. I appreciate the information and advice. At some point, I would like to build a robust PBN or another steady source for links.
  15. Debate about networking vs. marketing

    I’ve always wanted to attend a GKIC event, but I’ve never attended events of any kind because I’m so socially awkward. I’ve joined my local Chamber and other local groups to get backlinks, but I’ve never been able to get myself out the front door when the days come for the meetings. Some of us choose marketing over networking because we just don’t have the chops to make networking worthwhile.