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Vars

Spartan Inner Circle Member
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  1. The vast majority of the $150k per year is from Google traffic. Thanks for all the replies and suggestions.
  2. I have a money site that I have had for a very long time. It does roughly $150k per year. Unfortunately, I am not running ssl on it and I am worried that my monetization is going to take a big hit due to Google's alarms about my site not being secure. I am considering switching to https, but I am really worried that I might take a significant hit in my search engine rankings. I've read about other site owners saying their rankings dropped a lot after switching or that sometimes it takes several months for their rankings to come back. So what do you all think? Is it worth the risk to implement ssl on my site or should I keep it as is?
  3. I can see how it would be important to implement https for conversions on a money site. Is there any reason to do it on network sites?
  4. This information is extremely helpful. I was leaning branded domain name and now I'm definitely going that route. Thanks Mike.
  5. Ever since I watched the private network course I have been building and promoting my content on silos. I am currently looking to launch a new e-commerce (ugh) site and have the option of using an EMD that I already own or using a branded domain and promoting a silo. Assuming all other domain metrics are equal, should I go with: hxxp://fastwidgets.com hxxp://fastwidgets.com/custom/ hxxp://fastwidgets.com/parts/ hxxp://fastwidgets.com/parts/wheels/ hxxp://fastwidgets.com/parts/tires/ or hxxp://mybrandname.com/fast-widgets/ hxxp://mybrandname.com/fast-widgets/custom/ hxxp://mybrandname.com/fast-widgets/parts/ hxxp://mybrandname.com/fast-widgets/parts/wheels/ hxxp://mybrandname.com/fast-widgets/parts/tires/ if I am trying to rank for fast widgets, fast widget wheels, fast widget parts, custom fast widgets, fast widget tires, etc. Will it make any difference from a strictly SEO perspective if I go with the EMD or with a silo on a branded domain?
  6. I have an established site that ranks well and was wondering what you guys think about switching from HTTP to HTTPS? I know HTTPS is a ranking factor that has a benefit over HTTP, but I am curious as to how much of a ranking factor it might be. Specifically, I have a good number of pages (10-15 or so) that rank #2-#3 for the terms I am targeting. I also have a good number of pages (75 or so) that rank somewhere after #3, but still on the first page for the terms I am targeting. If switching to HTTPS bumps any of the #2 or #3s to #1 or any of the 1st pagers to the top 3 results then it would definitely be worth the trouble. I know it's pretty much impossible to guess if I could hope to see those results, so my question is what are you guys doing? Have you switched any existing sites over to HTTPS and seen impressive results? Did it end up being a bad idea to switch due to a drop in traffic? Do you implement all your new money sites on HTTPS? Is switching to HTTPS a waste of time?
  7. Google has launched AMP coding of news articles: http://searchengineland.com/live-google-launches-amp-results-in-mobile-search-results-243147 Looks like it's just for news, but it looks like AMP enabled pages will appear in a "special carousel" in Google Search results so it might be a big deal for people that publish news articles. Some other highlights: - “An AMP page is four times faster and [uses] 10 times less data. It’s instantaneous,” Google’s senior news director Richard Gingras - Self-hosted WordPress blogs can get AMPed via a plug-in - The new coding discourages ad-blocking and limits the kinds of ads publishers can pair with content.
  8. Lol...guess we all have our bad days. I noticed the lack of outbound links to authority sites throughout his site as well. Maybe he's just trying to throw us off. Regardless, thanks for clearing that up for me.
  9. No, outbound links aren't going to rank a page but a backlink page can trail a ranked page in the SERPs. What's the URL for the Bruce Clay comment? I read it on his page on silos: hxxp://www.bruceclay.com/seo/silo.htm "Links out to other websites are called outbound links and are the least understood link structure elements. Often, the drive to build inbound link campaigns dominates link structure projects while outbound linking remains ignored and misunderstood. Companies specifically express concern that they will likely lose traffic and customer sales if they link to relevant information, products or services on other sites. However valid these concerns might be, most sites are unaware of the harm that failing to link out causes to their search engine rankings. The effort devoted to building inbound links is only effective when balanced with appropriate outbound linking, which is evaluated through the same type of keyword focus factors. You must serve as a hub to other authority sites or you are not much of an expert." Not sure if it was outdated or was bogus so I thought I'd ask here.
  10. Will putting an outbound link or two on my page to an authority site on the topic help me rank my page? I did not think too much of this until I read Bruce Clay's advice on doing it.
  11. They're both still unique keywords so each one will have unique competition. I have one of my higher traffic volume plural keywords that's mostly different competition compared to the same singular keyword, it happens. You could always target both keywords as plain text on the webpage (<h> tag text , alt-image text, image caption text, etc...). Crazy...so Google actually treats the two versions (county/counties) as unique? I guess that makes sense, but I could see why they would treat them as the same word too since many plural versions contain the singular version (state/states). Interesting that they are treated as unique keywords.
  12. If you're using Wordpress Pages all you need to do is assign the new webpage level (grandchild page) to the child page on the right sidebar in the WP Admin Page editor (Page Attributes). Page level example: Home > Parent > Child > Grandchild Lol...thank you so much! Even my trustworthy search engine couldn't find that answer. Of course, I wasn't asking it the right question...but still...
  13. I am trying to implement silos on one of my Wordpress sites and I am running into an issue. I have Wordpress installed in my root and I am using category ("Shoe Brands") as part of the post URL and my posts are "Nike" and "Reebok": hxxp://mysite.com/shoe-brands/nike/ hxxp://mysite.com/shoe-brands/reebok/ I would like to be able to add another level: hxxp://mysite.com/shoe-brands/nike/ hxxp://mysite.com/shoe-brands/nike/running/ hxxp://mysite.com/shoe-brands/nike/cross-training/ hxxp://mysite.com/shoe-brands/reebok/ Is there an easy way to do this in Wordpress? If not, what other options are out there to accomplish what I am trying to do?
  14. Cool...thanks. Singular it is.
  15. Buy a Spartan Inner Circle membership and just watch/listen to all the videos in the course?
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