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mki last won the day on March 17

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About mki

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  1. Rule #1: Do not make false claims about a product, service, or brand. In my opinion, it appears that Elizabeth Holmes broke rule #1 and is on her way to prison. The SEC charged Elizabeth Holmes, CEO of Theranos, with fraud Kevin’s Week in Tech: Theranos, Fraud and the Failure to Fail That's really sad because I thought that business was legitimate. Since marketers make claims regularly, I'll explain how this works (Disclosure: I am not a lawyer.) The easiest way around this is to put the claim into the context of an opinion, interview, editorial, advertorial, 3rd party review, testimonial (legitimate), or story. Note: A legitimate testimonial is one where we did not tell the person what to say and they are not coerced in any way. So if they make a false claim, you can quote them, and that's their legal problem if that claim isn't accurate. The second way is through the use of puffery, which is basically words that don't really mean anything in the context they are used it. Example: "Gillet - The Best A Man Can Get." - This slogan makes a claim that doesn't mean anything. The advanced way is to use line breaks or punctuation to put the ideas together and trick the reader into thinking it's a claim when it's really two separate sentences. Basic Example: "There are many online businesses that make millions of dollars a year. This course will help you achieve your dreams of owning an online business. Some people are able to make $100,000+ a month income working entirely from home. Imagine waking up every morning and easily making $3,000+ a day in your underwear." Some people will read that as "This course teaches you how to make $100k a month" and that's not what it says. Obviously, my basic example is not very good. You could also end the false claim with a question mark, but in my opinion, it really has to be done well to be effective. Last technique: words that don't mean what you think they mean. I can't think of an example right now, but this is basically a situation where a slang word has a different meaning than the dictionary definition. It's more common that this works against you than for you. Technically speaking: the claim "This software will wipe your hard drive very quickly", is a false claim, fact: software cannot wipe your hard drive. Check a dictionary if you don't believe me. Last note: Claims are binary. They are either true or false, there is no middle ground or grey area. If you need to consult with a lawyer about your claim, then it's false.
  2. SSL certs are free. Wildcard SSL certs are finally free, so there's no financial reason not to use SSL. The main issue for me was wildcard SSL certs costing $300-750 a year, which in my opinion, is a complete scam. To be clear this is an SSL cert for * instead of
  3. I Log in to cpanel, I make a folder on my web server called "d" or something similar, I then block that folder in robots.txt (should be in the root of your web server), disallow: /d/* Then I create an index.htm file that just links to my site's root index page and put it in the "d" folder. The idea here is that I don't want any to be able to navigate the folder easily. Then when I have something I want to share, I create a new folder inside "d", the name of which, I generate with PWGEN. Note: don't use symbols. So the URL would be something like hxxp:// Then just include a link in your email. I never attach stuff. I also usually tag the user when they click (I don't think Aweber can do that, maybe it can, not sure.) Alternatively, you can create an index page for that subfolder, and just include a link on that page. Which when combined with tagging, is probably the best, since you can drop retargeting pixels on them. You can also include basic information here, example: it's a pdf file, the copy says something like, "if you don't have a pdf viewer, here's a link to adobe acrobat reader." Then if I want to upload another file, I create a new random subdirectory. If people go to the root of the subdirectory, my server will list the contents of the folder, but there's only one file. The main thing to avoid would be creating an easily predictable structure, so the folders shouldn't be named, "/d/1/", "/d/2/", "/d/3/". Usually, this stuff is part of a funnel, and the user flow is important, so you don't want "clever" people rip your stuff. Obviously, people can still pass the URLs around so this is not a good solution for paid products.
  4. Deleting Blog Post

    Well, the standard marketing consulting playbook basically says that "you need to work on your PR game" as that will always fix all of your problems. Thank you that will be $100 for the call. /joke
  5. Deleting Blog Post

    All questions I am asking are "conceptual" not specific. So I don't need to know anything about your business specifically. This is B2C correct? A little unclear, all you said was " I run a local service business. " I don't need to know what it is, but if it was B2B, I would do cold email marketing. That doesn't really work for B2C. For B2C, my first question would be, are you utilizing retargeting and what does your sales funnel consistent of? I have personally not gotten paid advertising to work (profitable) when sending it directly to a sales page since Google adwords banned all of the affiliate marketers. I'll venture a guess that it can work for local because of phone numbers, but I completely wasted 10k on clicks before I realized that sending traffic into a sales page doesn't work (US ecommerce.) It works for brands that are well known, but trying to solve the "awareness problem" with traffic doesn't work. I agree.
  6. Deleting Blog Post

    To be fair, avoiding URLs changes is basic advice. From my experience, it almost always causes problems, granted sometimes it's just a minor loss of traffic which eventually "corrects itself." I wish I could say more but I only work with national sites, and those rankings are almost always links and the different properties of links, like their age and the approximate authority of the page they are on. It's still a little bit of a moving target because CTR data does play a role as well and I have no way to know everyone else's CTR other than guesswork.
  7. Deleting Blog Post

    Not a primary factor for national or global rankings and I don't recommend changing the URL and then 301ing the old links to the new URL. You can, but I always try to avoid doing that. " The number one position in that Serp has zero links. " Are you sure? Usually, when that is what appears to be happening, there are links that SEO tools are missing for one reason or another. Or, the page has powerful internal links, such as a site-wide link in the navigation.
  8. Deleting Blog Post

    I'm actually creating a course and one of the sections will be about basic outreach marketing. I'm not charging for this information so it's not a sales pitch or anything here. One thing I will say is that for outreach to work, it has to be great content. A regular blog post with a couple pictures doesn't really work. I recommend the interview technique, so find an expert, and interview them. You can actually just do this via email, or skype. So to be clear, the interview is part of a piece of content on a specific topic. After you finish up the content you can tell the expert about it and ask for them if they will share it. That makes the content much more "link-worthy." My personal outreach process that I started using on my last site was not 100% based on trying to earn links, but also social shares, or to just do networking. This strategy worked far better than anything else I've ever tried. So it was the two-step approach, so I send them out an email to see if they are interested, then if they respond, I quickly size them up and come up with a range of strategies: So if it's a blogger and they are linking to junk content, I will do the technique where I point that out and try to get the link replaced. A middle of the road blogger that honestly has way more links and I doubt will link to me, I just ask them if they will share it (I include links to share.) One of the better sites in the space, I might try to just introduce myself and ask a question like "So how long have you been blogging?" If it's a superstar in the niche, I might try to spin this into me trying to do an interview with them, suggesting that I will post the interview on my site and I will link to them (assuming they are not a direct competitor.) Many times, when these types of people respond, it's not the actual writer anyways, it's an assistant, who will promptly file your link request in the trash can. The idea here is, once they respond, I take it as a case by case basis and I assume they have gotten outreach emails before so I don't do things like asking for links. Also, the first email you send them, should not be a template. It should be personalized and customized for them specifically. You want to prove that you are a person and are knowledgeable but most people don't respond so it has to be 2 to 3 sentences. Note: I do not do local SEO at all.
  9. Deleting Blog Post

    Verify that they get no traffic in analytics before you make any decisions to delete anything. I wouldn't personally delete content unless it's no longer relevant, I would just polish it up and market it after I verified that I picked sane keywords. If you picked extremely hard keywords, it's actually easy to do page level competitor link building, since you have tons of prospects to email and pitch. You won't rank that way but it's good for getting links. I'm not sure if you do outreach marketing, but if you do, generally when content flops and you earn no links, you just "relaunch" the content and redo the outreach campaign 6 months later. You can just change the date in WP to the current date. Ideally, you kept track of who responded and find some more prospects.
  10. Google AMP - The Motive

    I understand what you are suggesting. I'm just not going to participate in it. If that's the direction Google goes, it will hurt the userbase, and it will just be a game to get the user off of Google (which it is anyway.) I'll just write a plugin that serves different data to Google than to the users, the users will get 1 paragraph of text and a link that says "read more" that lets them escape the amp version. If I ran a news site, I would be on this already, but I don't.
  11. Google AMP - The Motive

    I refuse to implement AMP and I'm not 100% sure why, but Google images now link to the site, rather than to the image. I noticed some more Google image traffic after the change.
  12. Eye Fatigue

    I do not suggest eye drops for eye strain and neither does my eye doctor. The second part, yes absolutely. I was personally dealing with eye strain for a long time. I posted about this awhile ago here: I can't quote myself across threads easily: "LOL headaches?... When everything starts strobing, your eyes are red, hurt, you get double vision, and then what you are trying to read turns into Chinese, let me know. Tip: When this sh-- starts, don't put eye drops in and think you're fine. You're hiding the symptoms and it will be much, much worse when the drops wear off." As far as the drops, maybe once in a while but certainly not regularly. I got a new monitor and it really did help dramatically. Again, low blue light. Then I just stopped doing work on my computer, starting outsourcing everything, and I just post to forums instead of doing work. My vision basically went back to normal during this time period and eyes stopped bothering me. That was fun but I'm officially opening my store tomorrow, so yeah... If I disappear from here and don't come back, it was nothing personal, but I'm probably not going to have time... Or if I do have time, I'll probably be on some dating app/facebook and not here.
  13. Organizing your AdWords ad groups

    Edit: self replaced rant with something constructive. Yeah, I completely agree you need a ton of optimization and organization, or it doesn't really work, since your competition is most likely doing it. You have to understand that it's competitive space and you really need to have as much control over the campaign as you can. The product groups for PLA are the same situation, you really shouldn't have more then 10 or so products in a group, and you have to control everything with optimization, as best as you can. Honestly, to get the most control, you can just put each product in it's own group. For PLA, the right way to do it, is to have two separate campaigns based upon search intent (or more), all of the products have to be carefully grouped, and optimized. Since you can't target keywords specifically, which would make way more sense, it's critical to optimize the feeds based upon the search intent and negative keyword everything else away. So as an example, one group with low buyer intent keywords (more general) and one with high buyer intent keywords (really specific, like "canon eos rebel t6" which is a great place to get started, negative all the general keywords away.) So something like: Note: this isn't perfect, I just made this up now. [canon eos] [canon eos rebel] review refurbished used [Digital Camera] [Digital Cameras] The first two because there are different models (generic), the middle 3 because they don't make sense, and the last two since people who type those generic searches are probably not going to buy a $500 camera, so you get tons of traffic and no sales. The last two are exact because I'm okay with "canon eos rebel t6 digital camera". The ad will run on "digital cameras" without the negative keyword since it's the taxonomy associated for that product. Unfortunately, you really do need to do this for every product and watch your analytics like a hawk and add more if necessary. Also, once the ad starts running, I recommend you fire off a bunch of test searches and add more if necessary. You wouldn't think that you would need the condition related keywords since there's a field for that in the data feed, but if you check, Google doesn't seem to use it. "canon eos rebel t6 refurbished" the first ad is for a brand new camera. Even though you can't target keywords, you have to, so you need to understand where the ad will run, and be able to predict the keywords you need to negative, and it would be great, if they gave impression data, which would be good, but they don't, so you just kind of know a head of time, somehow. (I don't feel like explaining the process of circling in an out of the keyword tool, but the keywords it picks for the ads aren't magical. There's a system to it. Knowing this, you can actually target keywords, just not irrelevant ones. The exact data in the feed, including taxonomies, are the keywords, along with semantically similar keywords. Again, it would have been great to know that before I put money into my adwords account.) As an example here: Google: Hose Fail. There's 10,000 different kinds of hose... This traffic is junk and somebody is probably paying 50 cents a click for it. Negative keyword: [hose] So for a store with 1,000 products, you end up with at least 20 data points that need optimization, per product. With about 10 products per group, that's 100 groups, each of which need about 5 or more negative keywords, then you have two campaigns per product, so this is big fun stuff, and I'm so happy that the Google reps were so happy to help me get my account open and not really explain how to actually make money PLA ads. Trust me, from experience, if you just import your product feed and hit go, you will explode money at an astonishing rate, since Google volume ($$$) optimizes your campaign for you. Which is exactly what all small businesses are looking for... To have their business website flooded with low buyer intent traffic at their max CPC bid. All I was trying to say here is that 20 groups is honestly nothing compared to the optimization required for Google's other wonderful advertising solution. Now that somebody actually explained to me what needs to be done, with out Google's special brand of circle-speak, it's not bad, but wow... Expectations were a little different compared to reality... Edit: Oh and, to give you an idea how much this stuff matters (since the gurus always throw around numbers that are totally unrealistic.) My real numbers: Unoptimized: Daily Spend: $100USD daily. Conversion Rate: < .2% Average CPC: $0.40, very rough estimated CPS: $200 Optimized by doing nothing but negativing all of the taxonomies and generic keywords. (Still not correctly optimized.) Daily Spend: $5 daily max, honestly usually less, like $3. Conversion Rate: ~.70%. Average CPC: $0.11, very rough estimated CPS: $20 So, I know I've read from some gurus that optimizations can lead to 100% decrease in cost per sale, uh yeah, in reality it's actually more like 2000%+. So don't think it doesn't matter that much, actually it's mega super important.
  14. Yeah, it's definitely https. I found a forum post somewhere where a person had the exact same issue. Apparently cpanel gives you free SSL certificates now and when WHM updated it installed the certificate (this is all news to me.) Glad it wasn't a site that I cared about. I was going try to figure out how to remove the certificate and was like, yeah uh, I have better things to do with my time. It's probably better at this point to convert the site the https, but some wordpress plugins weren't cooperating and mozilla firefox was displaying an insecure site because the images were still on the http site. I ended up flipping the site back to nonsecure and logged out. Now that I think about it, I probably just needed to dump the cache. Thanks for responding, gaining incite into these odd problems is sometimes difficult. Especially when you have a small army of old sites on 30 different hosting accounts, and it's not all completely consistent.
  15. I think I figured it out. My site is responding to SSL requests with a nonexistent certificate.