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mki

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Everything posted by mki

  1. Trying to respond in order of your statements. Reminder: my responses are from the perspective of an affiliate marketer. Context is critical when discussing SEO. Yeah definitely. I'm just tired of targeting lower volume keywords. I've done it every way imaginable. I can never personally get the content to go viral where the "quality" might matter enough where I actually do earn tons of links. If I target higher competition keywords it might work, but if I don't have enough links to get the content to page 1, it's a broken loop, it just doesn't work. If you're flying solo or it's a small shop with a handful of employees/freelancers, trying to beat out the competition with better quality content doesn't really work. The strategy that works for the "small guys" is usually to farm easy keywords with "decent content" that's informative and helps people. It doesn't need to be mind blowing and if this is done right, since you get traffic and it's helpful, your site will earn links slowly over time. The alternative is grey hat and if done right, does work. The skyscraper technique where you spend 100 hours creating a piece of content and then spend hundreds more marketing it to bloggers can work, I've just had it fail one too many times. I gave up on infographics as well. It's a lot of time invested and the "zero results" outcome just started happening too frequently for me. The only ways to do it and "guarantee results" are to scale it into oblivion or bribe people. I know I'm jaded from some bad outreach campaigns but considering the number of times people have suggested to me that they're willing to link if I pay, I would suggest that is the correct way to go. As far as the gurus, the more time I spend in this space, the more I bump into somebody from an agency that built links for X Y Z guru. I recommend that you completely ignore gurus like Neil Patel and Brain Dean. At least Nathan Gotch is honest and tells people that he buys links. They're not going to run a test like that because then it makes them look foolish and I'm sure they know that with their absurd backlink profiles, they can pick easy keywords and rank gibberish. If the keyword is easy enough you can rank junk content. This isn't very scale-able as panda will hit you eventually. It's looking for a combination of low quality score (ratio of branded searches to unbranded, note: this doesn't matter for low volume sites) and there's likely some kind of objective analysis, things like spelling errors or percentage of content that is unique. If the links are super sketchy as well then it's easier to get penalized. I've never done that exact test but my bet is that it's going to come down to links and whatever click data Google analyzes. Google has no way to evaluate "quality" as it's subjective. I assure you that Google's analysis is "objective." I've done the opposite test plenty of times where I put up an extremely good piece of content on a competitive keyword and since I don't have enough links, I don't rank at all... It's much easier to test that conversely.
  2. If you target keywords that are easy enough with a decent piece of content, if the rest of the competition for that topic is terrible, once Google gets some decent click data, your content will rank higher and higher over time. Links are not required. I can prove this; I was doing a case study on ranking with out links and it got screwed up because the site got links (the most jacked up problem I've ever had...) Suggesting that it's one thing or another is a "guru tactic." Pick topics that don't have too much competition, create a piece of content that fulfills the searcher's intent, and put the content on a site that has links. This all works together, it doesn't really work any other way. At this very moment in time I'm working exclusively with paid traffic. I temporarily gave up on SEO around November for the most part. I do affiliate marketing so I have the mobility to market whatever I want. Lately the plan has been, find an affiliate who's spending a ton of money on PPC, pay somebody to create a similar landing page (modifying stuff I already have), set the campaign up, if it looks decent, start split testing, if it's horrible, trash can the campaign. If I want 100k clicks today, it wouldn't be financially wise, but I can press a button and get it. I'm really sick of waiting 2-6+ months to see if something works. Over time I'm moving more and more away from SEO. A few years ago my attitude was "well if the traffic is cheap enough, I'll take it." I tried explaining this on reddit and I ended up leaving all the marketing/seo subreddits I subscribe to. To be fair, that's always what has worked in that space, but people always seem to think that things should work a certain way, and from experience, things work any way they work. It does feel like regression though, this is what I was doing back in the Google Adwords heyday when most of the affiliates got slapped. So yeah there's your "SEO guru story." I quit SEO and I'm making more money and honestly I'm having more fun too. Way less time analyzing data in tools, I can get results in 24 hours, no mining 1,000s of emails and begging for links. I haven't needed to do this, but if I screw up bad, I could always build a bunch comment/quora links into a landing page to make back any lost ad spend on a failed campaign. Also, since Google ads merged Double click, Google Ads is also a DSP, so there's ~10 billion impressions a day available through Google Ads between the two networks. So between ads in Google searches, youtube ads, gmail ads, GDN, and DSP, one could probably buy half a billion clicks a day. When at the end of the day, all that matters is a number, just remember that nobody is arguing about what works in r/ppc.
  3. So I wrote a viral social sharing script, what this does is it replaces the large share buttons on the page based upon the referring URL. So an example: If somebody tweets about it, any visitors that see the page will see a large "Tweet about this" button. Good news: It seems to work. Bad news: It was all Japanese traffic. 🤔 Mixed news: this occurred on a site I gave up on and I'm kind of motivated to work on it again. This is mixed because that means I'm not working on something else where I know it's profitable. I know as fact this is what occurred because the script will pre-populate the tweet with my twitter handle and if they mention me, I can see their tweet via the twitter notification.
  4. They messed up the DA metrics after that link database update. Moz metrics have been pretty wonky ever since and I honestly do think that this will be an improvement.
  5. https://advertise.bingads.microsoft.com/en-us/blog/post/january-2019/microsoft-and-verizon-media-strengthen-search-partnership That's going to be a lot of extra volume... Very interesting...
  6. There's a tool called nimbus capture that will take a complete screenshot of a website. Then just reproduce the site from the image as close as you desire. Remember: reproducing something isn't copyright infringement, but stealing the actual code is, as far as I know.
  7. As an affiliate I start with the offer. So I login to say ShareASale, realizes there's a bunch of companies trying to sell mattresses, see commission rates of 5-7% per sale or a flat 50$ per sale. So the what is mattresses, the next part is the who so I start thinking about the target audience which is likely to be older people or people with neck/back/sleeping problems. Now here's where two problems come in, I need to figure out how I am going to get traffic and how the targeting is going to be setup. So just as a quick example I head over to Bing and toss [mattress] in and I see about 300k average US searches a month and a $2.81 suggested bid, which is perfect. Now I already know there's way more than enough search volume and it's competitive since the bid isn't something like $.25. There's more parts to this, since I know that a mattress is typically something people put some time into thinking about before they buy, I need to get them on to a email list and since I have zero campaign data, I'm going to assume that running head first into the main keyword is campaign suicide. I need an angle and a region. From experience, I know that AU traffic is cheaper than US/EU traffic and I need an offer that will convert in the AU. I kind of got stuck in this thought experiment with the AU issue, so I'll go back to the US as none of the offers I looked at ship internationally. Looking at the nectarsleep.com shipping FAQ, I notice there's an extra 150$ shipping fee to Alaska/Hawaii. That's important. So I now know that if I am going to run ads into those states, I need to segment the campaign. So where I'm currently at: (Need 5ws, an angle and a problem.) Who: older people with neck/back/sleeping problems What: Mattresses How: Bing PPC Where: 48 US States When: Have to test that on the email list, they may happily click affiliate links in the first piece of content I send to them or I may have to warm them up with a bunch of emails that link to content without any affiliate links. Problem: This is way too vague and the user flow makes no sense. A person who has sleeping problems is probably not going to type "mattress" into Bing, click an ad, come to my landing page, and enter their email address to get a free guide on how a mattress can solve their sleeping issues. The search query was an object, not a problem. This wouldn't be an issue if I sold mattresses, but I don't, I'm an affiliate. Angle: None yet. So looking through the keywords in the planner: I see " best mattress back pain " which has a monthly vol (in Bing) of ~50k searches monthly and a $1.22 suggested bid. So that's perfect, that's reasonable volume for Bing and the search intent is extremely high. I know exactly what they are looking for and I know their problem. Tip: I usually start at the suggested bid, allow Bing to get some data on my ad, then after say 25 clicks, I turn the bid down. All internet advertising is calculated based upon ad quality scores on a CPM basis, not per click. So if you start low then dial the spend up, your QS or your earnings to Bing on a CPM basis, will likely be low, so the ad will slow less frequently/in a lower position. So with this new keyword I can do two things: Make a landing page, with an opt in form for a guide for people who have sleeping problems due to back pain, and an email sequence that links to content (in the content there's affiliate links.) This is all clearly ethical and my ESP won't care since all I'm doing is linking to free information and that information (on my website) has affiliate links. Bing will likely approve this ad but Google may not. In Google you would need a cross comparison table with aggregated reviews and have to link to the offers for the mattresses. A form for the email list could be on the LP but with Google, they won't typically approve ads when the search intent doesn't mesh perfectly (since they're searching for "best mattresses :anything:" the page the user lands on should be a page with mattresses.) The last thing is the angle and it just has to be tested out. Maybe millions of people just don't know, or there's actually a way to hack your sleep, or maybe bad sleep is making you fat... There's so much to test here as each different angle is going to have different target keywords. Now as I'm testing things, if I start to realize that I have a lot of content that I could turn into a blog, I do that and get some decent links to the site so I get even more leads from free organic traffic. For this topic, I would just do guest posting to get say ~5 quality links to the site, since this isn't really an SEO project. The target keywords should be extremely easy and Google should return less than 20 results when I search intitle:"the keyword" with Google set to display 100 results at a time. The search volume for these keywords isn't that important, so keywords with ~100 searches a month are fine, since I'm just recycling content anyways. Once the paid Bing ads campaign works (30 day ad spend + other costs <= 30 day revenue, which works since the users will be getting emails for a year+), I'll grind out GDN placements (see what Google Ads suggests then visit each one) then pick extremely relevant placements and create ads, a tip there would be that you can target specific URLs as long as they run Google Adsense. I'll also try ads on YT videos; tip there would be just to search YouTube and not use the placements Google Ads recommends. I'll also try transplanting the Bing campaign to Google search ads but from personal experience, this has to be working extremely well for that to pan out. I do see an affiliate ( top5-mattresses com ) running ads in the SERP but from experience; I have no idea how those sites make money (TrafficPoint has a ton of those top blank sites) since the suggested big is like 7$ a click, so they're likely getting private deals that they setup, or got pay bumps by the vendor/network. Tip to save money: you do not need landing page creator software or a tracker. It's a lot more work but you can just use bootstrap and create static html pages, then tweak their filenames and Google analytics goals to do segmentation/testing. The only goal conversions you care about are the opt in conversion rate (easily tracked with a GA goal), and once they opt in, you are the traffic source. So to suggest that certain keywords perform better than others: the users aren't searching anymore, they are opening your emails, you can track all of that stuff on your end with your ESP + GA. Example how-to-sleep-better-kw1.html, how-to-sleep-better-kw2.html, how-to-sleep-better-kw3.html. That might seem like a lot of extra work but click funnels is 100-300 a month and voluum is 300+ a month, so that's $4,800 a year saved by copy/pasting/renaming some files and modifying a free landing page in sublime text for each test. https://startbootstrap.com/template-categories/landing-pages/
  8. As a reminder: if you do not want Gutenberg, you need to install the classic editor and I recommend doing that before Thursday.
  9. I can't find the Tweet but I swear Rand Fishkin was asking about this on Twitter, which begs the question "Is Rand Fiskin a Blackhat SEO now?"
  10. Support for the classic editor was changed from "until 2022" to " and will be fully supported and maintained until at least 2022, or as long as is necessary. " It seems they got the memo that people who built sites on the classic editor don't like change for the sake of change.
  11. Great feedback. https://wordpress.org/plugins/gutenberg/
  12. There's exploits for WP plugins posted daily. Definitely a good idea since most people don't keep tabs on the security issue tracker websites.
  13. I'm providing basically zero information about this for obvious reasons. I've actually thought about this carefully and I don't think there is any way to figure out what I'm doing so I'm not concerned with sharing the information that I am providing but I really can't provide any more. About 6 months ago I setup a site targeting extremely low competition and low volume keywords in the B2B services vertical. The keywords have search volumes of 10-50 US searches monthly. The site only sends a few clicks to the merchant a week but the average earnings per click is over $100... The traffic is so low that I didn't even notice that the site started ranking, it's only getting 5-10 clicks a day. I gave up on the project thinking that I was wasting my time, man was I wrong. If I were to calculate the RPM of the pages that link to the merchant, it's nonsensically high, around ~$8,000. The ROI on the site is already 10x+ and it's only been ranking well for about a month or so. This was honestly one of the easier projects that I've ever set up that. Lesson learned: Sometimes low volume is a good thing. Most SEOs would probably look at the search volume and think that anybody who was targeting these keywords was an idiot. The SEO work was almost purely on-page as well, the domain only has 2 links from guest posts. I'll definitely work on that as there is certainly some room for improvement in the rankings.
  14. Studio press pro plus is $300 if you haven't already bought it. https://my.studiopress.com/pro-plus-offer/ Reminder: There's no site limitations on StudioPress themes. If you own them, you can use them on as many sites as you like.
  15. Wordpress is pushing the Gutenberg editor live Nov 19th and it will probably break about 80% of the WordPress sites out there. Disable automatic updates now and make sure you test everything before you update to 5.0.
  16. " Activity that attempts to manipulate or disrupt Twitter’s service is not allowed. We remove this when we see it. You can now specify what type of spam you're seeing when you report, including fake accounts. " Is the Twitter BS finally over? https://twitter.com/TwitterSafety/status/1057675174735155200
  17. I have the opposite problem. Biggest Tips: Write every day, even if it's trolling people in the comment sections of websites or randomly posting to forums. It's a skill. I honestly think a lot of my writing ability came from trolling people in comment sections of political websites. To do this effectively; you have to seem intelligent while your insult the person without breaking the rules or using profanity. You can tell how effective you are based upon their next response; if it's childish insults and breaks the rules, well then you "did a good job." If you do it long enough, you get good at it, and then writing a random article is easy by comparison. (This is how you get over the fear of cold calling as well. You start dialing random numbers out of the phone book and see how long you can talk to the person about random things like "how much you love dolphins.") Break your content down into sections and make a list of sub topics. I have a piece of content that I'm working on right now that I broke in 30 subsections (5 sections + a list of 25 things that each have an explanation) and I was suppose to write 1 paragraph for each section. For many of the sections I ended up writing 2-3 paragraphs and I'm headed to somewhere around 5,000 words. Don't proofread as you go. You'll end up with a bunch of gibberish, but you don't want to switch modes from writing to editing as it slows you down. Write to a person or an avatar of your target audience.
  18. " Thing 'bout long content is how it drawsya back in to read it over an' over even though you already read it like a zillion times. " I will admit that the longer the content is, the harder it is to edit.
  19. Hopefully they were smart enough to be doing that years ago.
  20. Scrubs "Build Followers on Google+" off todo list. Honestly the network is a ghost town. https://www.cnn.com/2018/10/08/tech/google-plus-security/index.html
  21. I've been screwing around with different techniques to get legit followers on Twitter without much success. Rand Fishkin's new project is Sparktoro which has a free Twitter follower "grader" and obviously it's no surprise that most people's followers are junk. Obviously the reason any marketer wants followers is to promote your own stuff but if your audience is bots/junk then that doesn't help you. I tried doing Followback manually and extremely selectively and that did work but it was extremely tedious. I wasn't going super aggressive but I was only building ~5 followers a day and it was a lot of work to find ~100 good accounts, follow them all, wait a few days, then unfollow the ones that did not followback. I found a method that was much faster but the quality was a little bit lower and it's actually a much better use of your time. Find ~100 influencers in your niche and follow them. They should have 10,000+ followers each and their account shouldn't be clearly automated. (See Jeff Bullas if you're not sure what an automated Twitter account looks like.) Start stalking your Twitter feed. As soon as any of these influencers post, immediately reply to them with an intelligent Tweet. Every time I do this, I seem to get 1-5 followers immediately, and I haven't been able to respond to anybody super huge on Twitter like Rand Fishkin yet. I realize that might sound silly and obvious, but I'm slowly digging my way through an ocean of advice regarding Twitter that is bad or does not work. I've built accounts up previously using a followback bot and the results are pretty bad, you do get followers but when you Tweet, your engagement is nonexistent. As a tip: posting content to your social account does not help you if you have no followers. The hashtag techniques on Twitter seem dead for the most part. You really need to build up a couple hundred followers before starting a campaign involving content to have any chance at that working. Edit: this isn't working as well now. It's very odd, I honestly think time of day has something to do with this.
  22. mki

    Moz Acquires STAT

    I saw it awhile back (a year?) and was under the impression that it was enterprise level stuff.
  23. Some people had 300k followers...
  24. Problem: You don't want people who instantly bounced to be in your retargeting audience. The solution to this is to use Google Tag Manager. You can setup GTM so your pixels fire after say 15-30 seconds (it depends on the situation what amount of time is better.) Here's a good guide: https://ventin.co/delay-pixel-landing-page-eliminate-bounce-traffic-using-google-tag-manger/ Tip: Tag Assistant does not tell you that the Facebook tag fired, you'll have to press f12 and verify that it fired in the network tab. If you see fbevents.js in the log, it works. I spent about an hour trying to figure out why the tag wasn't firing and it was working perfectly. Tip 2: If you've never used GTM before, be prepared for a super fun time. I setup GTM for my new site today and it took 4 hours to setup, granted, I do some more advanced things like tracking clicks to external sites in Google Analytics. Thankfully there's a plugin for Wordpress called "Google Tag Manager for Wordpress" that worked with my theme. Usually, it doesn't and I have to edit the theme files. So depending on what you want to do with it, you can just use it for the retargeting pixels, or you can implement a bunch of Google Analytics tweaks. There's a bunch of good content about that over at https://www.lunametrics.com/ My personal implementation was a little bit tricky because I have sections of my site where I want the pixel to drop quickly and others where I want it to fire after 30 seconds. I also want the pixels to drop instantly on the thank you page, so I can exclude them in the audience. I also have 2 copies of wordpress installed. One is for the public site that I want showing up in Google, the other is installed in a directory and forbids all search engines.
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