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JohnHemmer

Spartan Inner Circle
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  1. Like
    JohnHemmer got a reaction from Chase26 in Does anyone here actually believe in this keyword cannibalization thing?   
    I'm glad to see someone else is feeling this way too. I don't understand why anyone would think keyword cannibalization is a thing.
    Sites regularly have multiple pages ranking for the same keywords. 
    What keyword cannibalization is basically saying is that sites are awarded X amount of ranking power for a keyword by Google and if you have multiple pages targeting that keyword, then X gets divided up among them. However, if you only have one page targeting the keyword, that page gets the full power of X.
    If you have been studying and working with SEO for more than 2 weeks, you would know that is not how Google works at all.
    The only place this could have some merit is if you have Y number of internal and external links pointing to these pages and you consolidate them to one page. That would certainly show a boost. 
    That's not what the cannibals (my new nickname for them) are saying though. They are advocating "de-optimizing" the other competing pages by taking the keyword out of title tags, headings, content, etc. 
     
     
  2. Like
    JohnHemmer got a reaction from Khemosabi in Does anyone here actually believe in this keyword cannibalization thing?   
    I'm glad to see someone else is feeling this way too. I don't understand why anyone would think keyword cannibalization is a thing.
    Sites regularly have multiple pages ranking for the same keywords. 
    What keyword cannibalization is basically saying is that sites are awarded X amount of ranking power for a keyword by Google and if you have multiple pages targeting that keyword, then X gets divided up among them. However, if you only have one page targeting the keyword, that page gets the full power of X.
    If you have been studying and working with SEO for more than 2 weeks, you would know that is not how Google works at all.
    The only place this could have some merit is if you have Y number of internal and external links pointing to these pages and you consolidate them to one page. That would certainly show a boost. 
    That's not what the cannibals (my new nickname for them) are saying though. They are advocating "de-optimizing" the other competing pages by taking the keyword out of title tags, headings, content, etc. 
     
     
  3. Like
    JohnHemmer got a reaction from Wunderkind in Does anyone here actually believe in this keyword cannibalization thing?   
    I'm glad to see someone else is feeling this way too. I don't understand why anyone would think keyword cannibalization is a thing.
    Sites regularly have multiple pages ranking for the same keywords. 
    What keyword cannibalization is basically saying is that sites are awarded X amount of ranking power for a keyword by Google and if you have multiple pages targeting that keyword, then X gets divided up among them. However, if you only have one page targeting the keyword, that page gets the full power of X.
    If you have been studying and working with SEO for more than 2 weeks, you would know that is not how Google works at all.
    The only place this could have some merit is if you have Y number of internal and external links pointing to these pages and you consolidate them to one page. That would certainly show a boost. 
    That's not what the cannibals (my new nickname for them) are saying though. They are advocating "de-optimizing" the other competing pages by taking the keyword out of title tags, headings, content, etc. 
     
     
  4. Like
    JohnHemmer got a reaction from Mike Friedman in Does anyone here actually believe in this keyword cannibalization thing?   
    I'm glad to see someone else is feeling this way too. I don't understand why anyone would think keyword cannibalization is a thing.
    Sites regularly have multiple pages ranking for the same keywords. 
    What keyword cannibalization is basically saying is that sites are awarded X amount of ranking power for a keyword by Google and if you have multiple pages targeting that keyword, then X gets divided up among them. However, if you only have one page targeting the keyword, that page gets the full power of X.
    If you have been studying and working with SEO for more than 2 weeks, you would know that is not how Google works at all.
    The only place this could have some merit is if you have Y number of internal and external links pointing to these pages and you consolidate them to one page. That would certainly show a boost. 
    That's not what the cannibals (my new nickname for them) are saying though. They are advocating "de-optimizing" the other competing pages by taking the keyword out of title tags, headings, content, etc. 
     
     
  5. Like
    JohnHemmer reacted to Mike Friedman in Are you using Web.Dev?   
    This website was launched by Google in November of last year.
    https://web.dev/
    I'm really surprised it doesn't get talked about more in SEO circles. I hardly have seen anyone even mention it.
    It works with Lighthouse and is a great little audit tool. I don't believe that everything in it is a ranking factor or something to worry about, but considering that it is put out by Google itself you should probably assume that if it is not a ranking factor today, it is something they are trying to move towards in the future.
    I have seen some good results by trying to improve things in this report on client sites. 
    Definitely worth taking a look at if you haven't been.
  6. Like
    JohnHemmer reacted to BigDave in Does anyone here actually believe in this keyword cannibalization thing?   
    This concept seems to be jumping up in a lot of SEO circles recently. I am having a hard time wrapping my head around it. 
    I thought the idea was always to rank as many pages as possible for a search phrase, but this keyword cannibalization thing says that having multiple pages targeting the same phrase could actually be holding back all of those pages. 
    That doesn't make sense to me. Each page is it's own unique entity. How could one interfere with another's chance to rank for a search term?
    Does anyone actually believe this is a real thing? Or is it just another buzzword SEOs are using to try to look smarter than everyone else?
  7. Like
    JohnHemmer got a reaction from TheDarkestKnight in WP 5.0 Release is Thursday   
    Yoast: I bet we can fuck over Wordpress users worse than anyone else.
    Wordpress: Hold my beer.
  8. Like
    JohnHemmer got a reaction from mki in WP 5.0 Release is Thursday   
    Yoast: I bet we can fuck over Wordpress users worse than anyone else.
    Wordpress: Hold my beer.
  9. Haha
    JohnHemmer got a reaction from JD4120 in WP 5.0 Release is Thursday   
    Yoast: I bet we can fuck over Wordpress users worse than anyone else.
    Wordpress: Hold my beer.
  10. Like
    JohnHemmer got a reaction from Mike Friedman in WP 5.0 Release is Thursday   
    Yoast: I bet we can fuck over Wordpress users worse than anyone else.
    Wordpress: Hold my beer.
  11. Like
    JohnHemmer reacted to Mike Friedman in Burger King trolls McDonald's with geo-fencing campaign   
    This ad campaign is a great use of geo-fencing.
    It's been one of my concerns though with geo-fencing. I can see some pretty serious advertising wars going on utilizing it.
  12. Like
    JohnHemmer reacted to Wunderkind in WP 5.0 Release is Thursday   
    If you upgraded to 5.0, make sure you install their latest security update.
    They made a bit of a fuck that can expose user passwords. It's not as bad as that sounds. It's only on users that have been created since the update and only if they were using the default generated password. Likely a minimal impact across the community.
    https://www.zdnet.com/google-amp/article/wordpress-plugs-bug-that-led-to-google-indexing-some-user-passwords/
     
  13. Like
    JohnHemmer reacted to Mike Friedman in WP 5.0 Release is Thursday   
    People are definitely not happy about this update. 
    All of my sites I really care about are using page builders, so it had zero impact on my work. 
    I understand the frustration, but at the same time, this was announced about a year ago. People had plenty of time to adapt, test, and prepare for this update.
  14. Like
    JohnHemmer got a reaction from mki in Google+ Shutting Down   
    Lol. They must feel like idiots now. Hopefully, they were smart enough to get those people over to other platforms.
  15. Like
    JohnHemmer got a reaction from Mike Friedman in Google fixed mobile index caching issue   
    It's about freaking time. I can't believe they let this bug go on this long. 
    It has always been one of my favorite tools to use.
    The text-only version was especially useful in explaining to web designers why their code sucked. 
  16. Like
    JohnHemmer reacted to Mike Friedman in Google fixed mobile index caching issue   
    Some good news for SEOs out there.
    Just saw this reported at SERoundTable. Google has fixed it mobile index cache issue.
    Since they started moving to their mobile first index, there has been an issue with the cache version of pages not showing up. Not all of them, but many of them.
    I use the cache version extensively for SEO, especially the text-only version. I was greatly missing it.
    It's also often a good way to see if a site has been hacked. Often times the hackers hide a lot of their content, but it will show up in the text-only version.
     
  17. Haha
    JohnHemmer reacted to mki in Google+ Shutting Down   
    Some people had 300k followers...
  18. Like
    JohnHemmer got a reaction from Khemosabi in It's time to dump Yoast   
    After our chat on Skype the other day, I went ahead and made the switch on my sites. It was pretty seamless. Cool thing about SEO Press that you forgot to mention is that it has a feature that lets you import all your setting directly from Yoast with the click of a button. You don't have to go in and set everything up on every page or change all the settings in the menu to what you want. You just hit a button and in 10 seconds it is all done for you.
     
  19. Like
    JohnHemmer got a reaction from mki in It's time to dump Yoast   
    I have to be honest, even if it were not for the F ups of Yoast, I like SEOPress so much better. It just feels less intrusive, simpler, and less bloated.
    I probably never would have gone looking for it or considered it if Yoast had not fouled up a few of my sites, so there is that.
  20. Like
    JohnHemmer reacted to mki in It's time to dump Yoast   
    It's like a gas station pumping sugar into your gas tank. If they can't figure out their priorities, that company and their plugin is dead and I would bet on it, seriously, dump it. There's other solutions that work just fine.
  21. Like
    JohnHemmer got a reaction from Robert Broome in Google does not care about fresh content   
    You can't learn anything about SEO by listening to what Google actually says, can you? 🤪
     
  22. Like
    JohnHemmer got a reaction from mki in Google does not care about fresh content   
    You can't learn anything about SEO by listening to what Google actually says, can you? 🤪
     
  23. Like
    JohnHemmer reacted to mki in Google does not care about fresh content   
    This is fun: Google's own about page debunks most of the SEO "gurus."
    https://www.google.com/about/our-story/
    Read the first paragraph.
  24. Like
    JohnHemmer reacted to Mike Friedman in Google does not care about fresh content   
    I really wish more people would believe this.
    https://www.seroundtable.com/google-does-not-favor-fresh-content-26243.html
  25. Like
    JohnHemmer reacted to Chase26 in Stupid Buzzwords   
    The Google Stacking thing is irritating. As soon as I see anyone mention it, I know they are not worth listening to.
    Someone, and I forget their name right now, keeps popping up with ads in my Facebook feed. He has a "book" promising the secrets of ranking #1 in local results in Google. It's his secrets to how he has stayed ranking #1 for the past two years. 
    It keeps popping up and it is free, so I figured why not, right?
    The "book" is about 15 pages and his "secret" methods are Google Stacking and a couple of gigs from one of the cheap ass outsourcing sites. It wasn't Fiverr, but I forget which it was. Maybe Konker. I can't remember. 
    I see him posting in a Facebook group all the time too. It is scary how many people listen to these kind of jokers.
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