JohnHemmer reacted to Mike Friedman in Burger King trolls McDonald's with geo-fencing campaign
This ad campaign is a great use of geo-fencing.
It's been one of my concerns though with geo-fencing. I can see some pretty serious advertising wars going on utilizing it.
JohnHemmer reacted to Wunderkind in WP 5.0 Release is Thursday
If you upgraded to 5.0, make sure you install their latest security update.
They made a bit of a fuck that can expose user passwords. It's not as bad as that sounds. It's only on users that have been created since the update and only if they were using the default generated password. Likely a minimal impact across the community.
JohnHemmer reacted to Mike Friedman in WP 5.0 Release is Thursday
People are definitely not happy about this update.
All of my sites I really care about are using page builders, so it had zero impact on my work.
I understand the frustration, but at the same time, this was announced about a year ago. People had plenty of time to adapt, test, and prepare for this update.
JohnHemmer got a reaction from Mike Friedman in Google fixed mobile index caching issue
It's about freaking time. I can't believe they let this bug go on this long.
It has always been one of my favorite tools to use.
The text-only version was especially useful in explaining to web designers why their code sucked.
JohnHemmer reacted to Mike Friedman in Google fixed mobile index caching issue
Some good news for SEOs out there.
Just saw this reported at SERoundTable. Google has fixed it mobile index cache issue.
Since they started moving to their mobile first index, there has been an issue with the cache version of pages not showing up. Not all of them, but many of them.
I use the cache version extensively for SEO, especially the text-only version. I was greatly missing it.
It's also often a good way to see if a site has been hacked. Often times the hackers hide a lot of their content, but it will show up in the text-only version.
JohnHemmer got a reaction from Khemosabi in It's time to dump Yoast
After our chat on Skype the other day, I went ahead and made the switch on my sites. It was pretty seamless. Cool thing about SEO Press that you forgot to mention is that it has a feature that lets you import all your setting directly from Yoast with the click of a button. You don't have to go in and set everything up on every page or change all the settings in the menu to what you want. You just hit a button and in 10 seconds it is all done for you.
JohnHemmer got a reaction from mki in It's time to dump Yoast
I have to be honest, even if it were not for the F ups of Yoast, I like SEOPress so much better. It just feels less intrusive, simpler, and less bloated.
I probably never would have gone looking for it or considered it if Yoast had not fouled up a few of my sites, so there is that.
JohnHemmer reacted to Chase26 in Stupid Buzzwords
The Google Stacking thing is irritating. As soon as I see anyone mention it, I know they are not worth listening to.
Someone, and I forget their name right now, keeps popping up with ads in my Facebook feed. He has a "book" promising the secrets of ranking #1 in local results in Google. It's his secrets to how he has stayed ranking #1 for the past two years.
It keeps popping up and it is free, so I figured why not, right?
The "book" is about 15 pages and his "secret" methods are Google Stacking and a couple of gigs from one of the cheap ass outsourcing sites. It wasn't Fiverr, but I forget which it was. Maybe Konker. I can't remember.
I see him posting in a Facebook group all the time too. It is scary how many people listen to these kind of jokers.
JohnHemmer reacted to Mike Friedman in Stupid Buzzwords
SEO certainly loves its buzzwords, and gurus latch on them in order to lure in suckers to their sales funnel.
I'm in a few Facebook groups (most of them pretty shitty) and have seen two floating around recently... a lot.
The first one is Google Stacking. This one is freaking hilarious.
So basically shitty backlinkers realize that people are getting wise to the fact that just building links from a bunch of crappy Web 2.0 sites is not going to get them ranking for much of anything. So what do they do? They tweak it a little and repackage it as Google Stacking.
Remember Link Wheels and Link Pyramids? It's the exact same thing except that the first tier of sites which link to your money site are all Google properties. YouTube, Blogger, Google Maps, Google Docs, GMB, etc. They claim that they are using the "authority and trust" of Google to rank your website.
Lol. Just know that if you see anyone recommending Google Stacking, what they are really advocating is going back to 2007 and using extremely weak links that will magically rank you highly.
The other one I had not heard of much, but the past two weeks I see it keep popping up. It is Topic Clusters. These SEO ninjas will claim that Topic Clusters are the next big thing in SEO. Someone wrote an article last year literally calling them The Next Evolution of SEO. The author of that article has obviously never heard of a man named Bruce Clay who has been advocating the exact same thing for over a decade, only he calls them by something you probably have heard of: silos.
The author of that article acts as if they stumbled on to some great new concept that nobody else had ever thought of and is going to change the landscape of digital marketing.
JohnHemmer reacted to Mike Friedman in It's time to dump Yoast
So over the past week I have been working on moving every site I own and every client site I work with that runs on Wordpress away from Yoast.
Many of you know the story about the glitch they had this summer with their update in May. It caused many sites to tank. I had two clients impacted by it, but fortunately not drastically.
That's not the worst part of the story. The worst part was that several people brought the issue to their attention fairly quickly. They waited almost 3 months to acknowledge the problem and put a fix out for it along with a half-hearted apology.
That's just not acceptable.
A few people have asked me for alternatives to Yoast. I've tried a few of the other plugins and the one I am moving to is SEO Press (not to be confused with SEO Pressor). There is a free version, but I'm using the paid version, which is $39/yr for unlimited sites.
If I had to pick a second option, it would probably be the All-in-One SEO plugin, but I really do not care for their interface at all.
SEO Press doesn't have all the green buttons that Yoast does on individual posts, but I do not use those anyhow. It has everything else I need and would recommend.
JohnHemmer got a reaction from 100DegreesC in WF promoting Dan Lok
It's not a pile of shit. It's a flaming pile of shit.
Dan Lok is the poor man's Rich Jerk. The Rich Jerk did it way better and was way more charismatic. Don't get me wrong. Tons of people hated him.
I wouldn't expect anything worthwhile to come out of WF anymore. Their management cannot tell their asshole from their elbow. The fact that they promoted this offer from Dan shows that they know nothing about their own membership and don't even spend time on their own site. Nobody there was buying a high ticket item like that. I think entry level for Dan's stuff is like $1,500.
Nobody is even going to buy that silly agency bootcamp thing they are promoting now. If it was $49, it might have a chance. I think it's around $400.