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To be niche or not to be niche... That's the question on my mind right now. I've heard of people being very successful with setting up an SEO agency only targeting a specific type of customer... Whether it be Dentists, Hypnotherapists or Lawyers etc. The thing is, these niches seem so crowded with marketing companies offering SEO that it looks just as competitive as setting up a more general SEO agency. I'm wondering if anyone has any thoughts on this... whether only targeting a specific niche is the way to go for SEO. The thing that I'm thinking about is how to turn an SEO service into a more competitive product that destroys the competition who simply focus on lowering prices and competing in a red ocean marketplace. Is adding extra value to SEO packages and creating a more unique USP the future of competing in the crowded SEO industry... Creating a blue ocean without competitors. Let me know your thoughts. Isaac