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Hello Friends... i want to know Is social media marketing better for B2C or B2B businesses?
Hi there Spartan community. I'm looking for recommendations or candidates who've managed adwords campaigns for B2B software clients in the past. Bonus points for anyone with knowledge of media/advertising/adtech industry. This would be an ongoing gig managing PPC campaigns, not just a one time project. About Us/Our Current PPC Status: Currently an agency manages our SEM campaigns, but I'm finding that indy contractors (we use one for SEO, and she's amazing) just have a little more passion and treat our biz like its their own, and that's what we need right now. Our AdWords spend has been in the ballpark of $3k-5k for a few years, but we're a bit stagnant and need a stellar ppc expert to help us see more ROI on this channel. This is a great gig for the right person - our spend could go higher with better ROI. We're an established brand with a great rep and name recognition across the US (and an expanding UK presence), and given the fact that our product provides information that thousands of sales people are looking for via search engines on a daily basis - there's a lot to work with and great potential. BUT like I said you have to know the audience and the industry a little. The Right Experience: Past experience with clients like us will make the difference here - we're a B2B sales intelligence platform that caters to media sellers/agencies/adtech firms. It takes a little institutional knowledge and background to understand which keywords and strategies will work - to grasp who our target market is the searches they do. Our partners have relied on us to supply that knowledge, but I'd really like to work with someone who can get ramped up on the basics and then be the expert - someone who will come to us with new ideas for keywords and campaigns on their own, someone who is innovative and who is driven to generate sales revenue, not just clicks. If this sounds like you or someone you know, please respond to this. Thank you!