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I've asked this on WF, but I want to ask you guys here as well. If I write an article on an existing client website targeting a specific keyword/phrase query and answering it (to Google's liking) will it be better than an entire niche site (glorified PBN site?) that is wrapped around that same keyword/phrase? Which is better? I know the main client site should be properly built, which I would see to, but what is a better use of my time? Could the single article be better than part or whole of the niche website?