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Mike Friedman

New ads for local service providers being tested in Google

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http://searchengineland.com/google-home-services-ads-plumbers-locksmiths-san-francisco-beta-226469

 

This is a potential game changer if you ask me. They are testing it in San Francisco, and I'm sure a few other markets too.

 

What is really cool about it, at least in the case of something like a plumber, is that prospects can request quotes right from the SERP basically.

 

It is going to potentially kill traffic for organic listings. 

 

And site's like Angie's List better have been building a solid list and be all over their non-SEO marketing campaigns.

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SEMrush

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