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Google getting into the Home Service Business

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There's been talk for a while about Google getting into bed with Home Advisor and getting into the Home Service business.  If so, this might make local SEO for contractor type businesses much harder.  


I personally have used Home Advisor/Service Magic in the past as a local contractor and hated them.  I will not pay someone to give me the same lead that they just handed to 2 or 3 of my competitors, and made us race to contact the customer and cut each other's throats to get the job.


Have any of you on the SEO side of things done research on this?  Have you prepared for getting your clients setup?  

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