Jump to content
Sign in to follow this  
Mike Martin

Emailing small businesses

Recommended Posts

I just had to ask if there was a good ROI on emailing small mom and pop shops with whitepapers?

Every now and then Ill get an email with a standard script asking me to read their whitepaper on how they can crush it for my services, in a .pdf format.

Any of you using this technique? Does it convert well?

Share this post

Link to post
Share on other sites
SEOPress WordPress SEO plugin

It can certainly work, but you are probably going to have a small response rate. You can increase that response rate by tailoring it to the business types.

For example, I had a report once that was called something like The 7 Deadly SEO Sins.

Well, if I sent it to a doctor's office, it was The 7 Deadly SEO Sins Medical Practices Are Making.

If it went to a lawyer, it was The 7 Deadly SEO Sins Lawyers Make.

And so on.

Personally, I had better luck by ranking a page with an opt-in to a report like that and having an auto-responder follow up series.

Share this post

Link to post
Share on other sites

Here's what I would do If I was selling local SEO.

Piggyback off Google's authority, use Google to your advantage.

Take this random domain (warnerandcompany.com) for instance, it's a local insurance business. If you run their URL through the Google mobile tool Google makes it very obvious the site sucks for mobile SEO, which mobile is a large percentage of local SEO.

So..., email the Google/domain link to the domain owner & let them know their site isn't optimized for mobile SEO. Get your foot in the door with the on-page mobile optimization & upsell off-page SEO as needed.

Search out sites that fail the Google mobile tool test. Repeat...

Let the Google mobile tool do the selling.  ;)


Maybe even test doing a screenshot of the domain name & failed Google mobile tool where the email is being sent to keep the potential client from leaving the email, might boost response rate.

Example screenshot:


Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.