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Google to overhaul ad network after boycott

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Google has promised a wide-ranging overhaul of its advertising policies in response to a growing boycott of the company’s platforms from leading brands and advertisers including the UK government, Marks & Spencer and McDonald’s.

In a blogpost published on Monday night, Philipp Schindler, the company’s chief business officer, wrote: “We have strict policies that define where Google ads should appear, and in the vast majority of cases, our policies and tools work as intended. But at times we don’t get it right.

“Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values. For this, we deeply apologise.”



Advertisers themselves will be given account-level tools to exclude specific sites and channels from all of their campaigns at once, as well as more fine-tuned controls for when advertisers need specific say over where their ads appear.




About time I'd say.

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This is a compete joke and it's the same path most big social businesses follow.

They start out by opening the flood gates for years and blast out anything they can to generate traffic regardless of morals. Years later someone starts up rant campaigns and the BIG corporations cave to save their own ass. That's ok though because by now the BIG corporations already blasted the web and generated trillions of monetized views.

Lets see Google/Youtube donate all that money to a worthy cause that they've made over the years from so called offensive videos/content. Not going to happen.

Lame look at me I'm doing something good publicity stunt.


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