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Mike Friedman

Moz's 2017 Local Search Factors Survey

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Moz publishes this survey every 2 years. Keep in mind it is a survey, not actual data.

https://moz.com/blog/local-search-ranking-factors-survey-results-2017

There's a lot I do not agree with, but it is good to see the SEOs surveyed moving away from crap like social signals and towards links. 

I disagree with a lot of the comments about behavioral metrics because we cannot measure most of them. They are just guessing that those play a role with no evidence.

 

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SEMrush

All it looks like to me is moz keyword stuffing the hell out of a few pages in order to target more niche keywords. They'll get the organic links to rank that shit.

 

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