Jump to content
Sign in to follow this  
Mike Friedman

How Many Campaigns Should You Setup in AdWords

Recommended Posts

Someone PM'd me after reading the thread about organizing ad groups in your AdWords account to ask if all of the ad groups should go under one campaign.

It really depends on exactly what it is you are marketing, but in probably about 99% of cases, the answer is "no". You should have multiple campaigns for your account.

The biggest reason you want to have multiple campaigns is because you can only control the AdWords budget at the campaign level. If you are selling 5 different products or services and you put them all under one campaign, you have very little control over how your money gets spent on ads. You cannot choose to divide up your budget among the different ad groups. 

You could lower bids on products or services that are not as important or profitable to you, but that can be very counterproductive. 

Your keyword search and click volume is what will determine where your money gets spent.

Alternatively, if you setup a different campaign for each of those 5 products or services, now you can divide up your daily budget and put whatever amounts into each campaign you want.

Have one product that is more profitable and popular than anything else you sell? Then put 70% of your budget into that campaign if you want In that way, you are giving the products or services that are your bread and butter priority over more secondary options. 

You should have as many campaigns as you do products categories or service areas.

 

Share this post


Link to post
Share on other sites
SEOPress WordPress SEO plugin

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.