Jump to content
Sign in to follow this  
Khemosabi

Near Me and how to combat it?

Recommended Posts

When doing a search and the drop down has the option of 'near me', I want to know other's experiences with it.

1)  I have a client who's address (he uses his home address for his business), is way the hell away from the likely people who would be searching for him.  He's in a outskirt of a big town.  He does most of his business in the big town as well as the outskirts, but to outrank him, I need to target the 'big town'.  GMB is pretty stinky on this.  While I have his content, keywords... et al in place, I'm struggling to outrank the businesses that are actually located in the big town.  To make things worse, his mother operates her business from there.  His ex-wife's business is still listed there, his father's roofing company has that address too!  *My client works as a DBA under the roofing company, but totally different niche.  

2)  In your experience, do people actually use this option for a business where the office location doesn't really matter.  He goes to them.  

Any input would be mucho appreciato'd.  :)  

Share this post


Link to post
Share on other sites
SEOPress WordPress SEO plugin

Guest

I've been trying to stay away from you....

Share this post


Link to post
Share on other sites

Thanks so much Mike.  :)  

The questions (are now) more about my learning.  He went with another company, way more expensive than me, and they're ranking him for the little town.  Shit, I could of done that in a 1/2 hour.  They aren't from this state, so they have no idea where he gets most of his business.  <-- lesson, right there for others! 

The problems above, though, are similar to what I have been dealing with, with another client.  

Share this post


Link to post
Share on other sites
1 hour ago, Khemosabi said:

Thanks so much Mike.  :)  

The questions (are now) more about my learning.  He went with another company, way more expensive than me, and they're ranking him for the little town.  Shit, I could of done that in a 1/2 hour.  They aren't from this state, so they have no idea where he gets most of his business.  <-- lesson, right there for others! 

The problems above, though, are similar to what I have been dealing with, with another client.  

Probably a good lesson for you too. 

Being cheaper is one thing. Being a lot cheaper can give the impression that your services are not as good. 

 

Share this post


Link to post
Share on other sites
Guest
1 hour ago, Mike Friedman said:

Being cheaper is one thing. Being a lot cheaper can give the impression that your services are not as good. 

+1 for that comment - far too often things get priced in the hopes of getting the project rather than pricing it for what the services (time, effort and knowledge) are actually worth. 

You should establish clearly detailed pricing for your work and then stick to it, leaving a bit of wiggle room (not too much) for negotiation. There's no point in landing a project where the volume of work is  going to interfere with other (potential) projects, all to earn a few bucks. 

And a more typical Greek insult is: Μαλακα 

ΣΚΥΛΑ  :)

Share this post


Link to post
Share on other sites
22 hours ago, Mike Friedman said:

Probably a good lesson for you too. 

Being cheaper is one thing. Being a lot cheaper can give the impression that your services are not as good. 

 

You're spot on with this Mike.  I'm grateful for all I have learned working with them over the years, and they're being patient with me being 'new', however, the best lesson (for me) was not just that my services are worth more, but seeing what the other people are doing, and how they're not going to be able to give him the outcome he's really looking for, makes me kinda warm and tingly cause it shows me that I'm better than I thought.  :)  

 

Share this post


Link to post
Share on other sites
On 3/28/2018 at 6:47 AM, Khemosabi said:

Thanks so much Mike.  :)  

The questions (are now) more about my learning.  He went with another company, way more expensive than me, and they're ranking him for the little town.  Shit, I could of done that in a 1/2 hour.  They aren't from this state, so they have no idea where he gets most of his business.  <-- lesson, right there for others! 

The problems above, though, are similar to what I have been dealing with, with another client.  

I've had experiences in the past where my prices were so cheap that customers assumed we were selling junk. In fact, we were selling a premium product. When I tried to raise my prices my salespeople would buck. I replaced the complainers with fresh staff and raised my prices for some services by 100%. The closing rate was static. 

As for SEO, I just spoke to a firm to work on one of my sites.The presentation was fantastic. Maybe the best I've ever seen for an online service. He hit me with the price and I was immediately turned off. I could not imagine how this company could do what I want done for the price they quoted. I got another quote that is 650% higher, and it seems the better option. 

Share this post


Link to post
Share on other sites
 
On 3/28/2018 at 6:28 AM, BIG Mike said:

 

ΣΚΥΛΑ  :)

Close.   

η Σκύλα :rolleyes:

Be specific. 

Pricing has put me out of the water several times.  I stink at it. Real hard.  There just seems to be a dead zone in my head that will not allow me to do it.    

I was just out of college and DOW contacted me to write some literature for them about a project of theirs in MI.........and I priced it so much too low that the guy stopped me in mid-sentence and told me he didn't think I was a fit for the project.  Turns out in later years that the contract would have had me covering up some nasty pollution violations, so I was glad that I wasn't involved, but it was such a slap in the face at the time.  Since then I've understood I need to be at least competitive - but even if I look up other products/services and see what the range of pricing is out there........it's still just Alice in Wonderland to me. 

 

 

Share this post


Link to post
Share on other sites
Guest
On 3/31/2018 at 9:42 PM, HeySal said:

Close.   

η Σκύλα :rolleyes:

Actually, we wouldn't say "η" Σκύλα in the second person, only in the third. Since I was addressing her directly (2nd person) the "η" would be bad grammar :P

Share this post


Link to post
Share on other sites
On 4/3/2018 at 4:57 AM, BIG Mike said:

Actually, we wouldn't say "η" Σκύλα in the second person, only in the third. Since I was addressing her directly (2nd person) the "η" would be bad grammar :P

I guess it can't be translated straight across then.  In the US if someone calls us a B  - we correct them that we're not "a" B - its "THE" B.  So I guess it's 3rd person applied to 1st. LOL.  

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.