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Mike Friedman

Google cancelling unused AdWords accounts

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Probably not a big deal, but Google is deleting AdWord accounts that have not run ads in the past 15 months.

If anyone had an account you stopped running ads on but were using for the Keyword Planner data, Google is kicking you out.

You can reactivate the account, but if you don't start running ads it will just be deactivated again in 3 months.

https://support.google.com/adwords/answer/7619129

I cannot say I really blame Google on this one. The Keyword Planner probably gets used just as often by freeloaders as it does advertisers and is likely a resource hog.

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