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Targeted Ads

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I'm sure everyone has experienced the phenomenon of talking to someone via skype or such and suddenly seeing ads for whatever they were talking about showing up everywhere........that's maddening as a potential customer. 


What I have noticed lately since I've been doing more of my shopping online is that the ads I am seeing are for the exact things I just bought.  I bought a 3 month supply of liposomal high dose Vitamin C for example - and now everywhere I go online, I'm getting ads for the same product from the same company.  Do they really think I'm gonna buy another 3 months right off the bat.  And it's not just that item - it's everything I just bought is showing up in ads.   My feeling about this as a consumer is one thing - but what about the advertisers?   

How much are they paying to show these pretty much dead, useless ads?  That company has paid for at least a hundred of these useless PPV ads.  Doesn't targeting of this sort just go a tad too far?  If you were paying for targeted advertising and you found out that the people getting the ads had already bought the items, would you feel ripped off?  

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