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Robert Broome

Local Rankings Drop

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Hi everyone, thanks in advance for any help. 

 

One of my pages saw a pretty severe rankings drop recently, and it hasn't bounced back. It didn't effect any other page. This was one of my community pages for my local service company. The only thing that changed was I built some links for this page through an outreach service. I've used them in the past with no issues. Is there any real way to tell which link it might be? 

 

I checked my webmaster tools and I don't see a penalty. 

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If it is tough to say without really seeing the links if they had a negative impact or not.

I know a lot of people like to look at metrics and go to sites that put out some kind of "spam scores" like Moz to determine if a link is good or bad.

I generally just use the eye test. I look at the page and site and ask myself, "Would I want my customers/propsects to know I do business with this site and point them to this page?" 

If I have to think about it, I don't want that link.

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