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Mike Friedman

Are you using Web.Dev?

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This website was launched by Google in November of last year.


I'm really surprised it doesn't get talked about more in SEO circles. I hardly have seen anyone even mention it.

It works with Lighthouse and is a great little audit tool. I don't believe that everything in it is a ranking factor or something to worry about, but considering that it is put out by Google itself you should probably assume that if it is not a ranking factor today, it is something they are trying to move towards in the future.

I have seen some good results by trying to improve things in this report on client sites. 

Definitely worth taking a look at if you haven't been.

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Web Hosting

It is a great tool if you are interested in optimizing for speed and usability. 

Right from the horse's mouth so to speak. 

Like you, I'm surprised more people are not actively using it.

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