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watman

Competitor website structure

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Hi All,

Can anyone recommend a tool to crawl a competitor's website and identify the structure of it? Not looking for backlinks etc just how the site is put together?

 

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SEOPress WordPress SEO plugin

12 hours ago, watman said:

Hi All,

Can anyone recommend a tool to crawl a competitor's website and identify the structure of it? Not looking for backlinks etc just how the site is put together?

 

You mean like what theme, plugins and stuff their using or which pages have the most internal links?

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6 hours ago, Ingie said:

You mean like what theme, plugins and stuff their using or which pages have the most internal links?

Hi Ingie,

hanks for the response, looking to identify all the pages and also internal oinks between them.

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11 hours ago, watman said:

Hi Ingie,

hanks for the response, looking to identify all the pages and also internal oinks between them.

Quickest internal link option would be something like https://www.seoreviewtools.com/internal-link-analyzer/

A much more in depth option for both pages/internal links would be scanning it through something like screaming frog or Xenu link sleuth.

https://www.google.com/amp/s/www.semrush.com/blog/how-to-break-down-your-competitors-internal-link-strategy/amp/

I would go with the 2nd option unless you’re just looking for a quick overview. 

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12 hours ago, Ingie said:

Quickest internal link option would be something like https://www.seoreviewtools.com/internal-link-analyzer/

A much more in depth option for both pages/internal links would be scanning it through something like screaming frog or Xenu link sleuth.

https://www.google.com/amp/s/www.semrush.com/blog/how-to-break-down-your-competitors-internal-link-strategy/amp/

I would go with the 2nd option unless you’re just looking for a quick overview. 

Thanks exactly what I'm looking for

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On 5/22/2019 at 8:01 AM, Mike Friedman said:

Screaming Frog and Sitebulb both have a visual tool that will breakdown the structure of a site. 

In theory, it's a neat idea, but it gets a bit messy with bigger sites.

I still prefer Screaming Frog. To me it's a tool a lot like Scrapebox. When Scrapebox was popular, a lot of people were turned off by its interface. It was very basic and simple. That's how Screaming Frog appears too. Definitely designed by engineers.

Tried Sitebulb. It's not bad. I did like the site structure visualization option, but like you said, once you get to bigger sites that feature quickly becomes pretty useless. Then Screaming Frog introduced the same feature, so I had no reason to even consider switching. 

I guess if you do a lot of site audits, Sitebulb might be of interest. They can export some decent looking reports, but unless they have changed it recently, you do not have much control over what gets into those reports. Some of the things that Sitebulb reports as an issues, I don't agree with, so that would get confusing to hand to a client.

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