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Stumbleupon Paid Discovery - Opinions Are Very Divided

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I just read some case studies on Stumbleupon paid advertising:

 

Here someone that spend slightly over a 100 dollars and received 60k+ visitors in the long run:

 

http://www.stefanmaescher.com/stumbleupon-ads/

 

 

Someone else spend about 70 dollar and only received the direct traffic and zero repeat traffic, it dried up sa soon as he paused his campaign:

 

http://www.techtoucan.com/4-important-lessons-i-learned-advertising-on-stumble-upons-paid-discovery-network-61776

 

 

What do you think is going on here? 59k return visitors vs 0

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After reading some more case studies it seems that StumbleUpon is to be best used on infographics, videos with viral potential, humoristic things and (funny/exciting) images.

 

So, time to produce some infographics before getting started.

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I just read some case studies on Stumbleupon paid advertising:

 

Here someone that spend slightly over a 100 dollars and received 60k+ visitors in the long run:

 

http://www.stefanmaescher.com/stumbleupon-ads/

 

 

Someone else spend about 70 dollar and only received the direct traffic and zero repeat traffic, it dried up sa soon as he paused his campaign:

 

http://www.techtoucan.com/4-important-lessons-i-learned-advertising-on-stumble-upons-paid-discovery-network-61776

 

 

What do you think is going on here? 59k return visitors vs 0

 

That first link only had a 0.33% optin rate (200 emails) & 0.14% conversion rate for sales. At that rate I think the author needs a product priced higher than $4.31 ($366 / 85 sales), at least something priced around $20 (at the very least).

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