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Mike Friedman

Why are you not using PPC advertising today?

  

10 members have voted

  1. 1. Why is PPC advertising not a part of your online marketing right now?

    • It is too expensive.
      1
    • I cannot afford it.
      1
    • I have never used it before and am afraid/unsure about getting started.
      3
    • I have heard it is really difficult to do well.
      0
    • I am using it.
      3
    • I am not interested in using PPC.
      2


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I would have voted for: Not interested

 

I have three sources of existing traffic (direct traffic + direct niche sites/forums + SEO) that are free other than time invested. The PPC profit margin is also too low for things like $20 downloadable products.

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I'm using it for a few of my clients and recently added another one to the books where there's so much more to it - the space is more competitive so the tracking, landing pages, call to actions, relevancy, etc. all have to be analysed in-depth. It's definitely a ball game that requires investment in time and knowledge - you can't just put up and advert and let it sit, unless you want to waste a lot of money. It's surprising how many companies throw thousands of dollars down the drain by not adding negative keywords and improving their QS and funnels. 

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I would have voted for: Not interested

 

I have three sources of existing traffic (direct traffic + direct niche sites/forums + SEO) that are free other than time invested. The PPC profit margin is also too low for things like $20 downloadable products.

Added not interested as an option.

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The quality of my sites is not there yet to use PPC, it also seems that I need to have mass volumes to be able to profit from it as I can't afford to pay more then about $0,10/click, so sending PPC traffic to my smaller sites would likely only bring in a few 100 visitors a month and maybe $50 profit or so, just not worth all the effort right now.

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